Guy Edri (VIDAA)
The Trade Desk partners with VIDAA, Nexxen on CTV-focused Ventura Ecosystem
The Trade Desk has launched a new cross-collaboration initiative called Ventura Ecosystem, with V (formerly VIDAA) and Nexxen as its first participants.
VIDAA takes on Nielsen, Comscore with V Index measurement solution
The tool will aggregate viewing data across apps and channels from more than 30 million activated VIDAA-powered smart TVs, starting in EMEA markets.
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CNN streaming networks land on VIDAA connected TV platform
Two CNN-branded streaming networks are now available on VIDAA's Hisense-built smart TVs in select countries.
Teads expands connected TV ad partnership with VIDAA
Teads has expanded its partnership with TV developer VIDAA that will see the two companies collaborate more closely on CTV initiatives.
WBD’s streamer Max lands on VIDAA smart TVs
VIDAA is bringing Max to more than 60 countries through a new partnership with Warner Bros Discovery.
VIDAA breaks streaming consumption record in June
More than 2.34 billion hours of content was watched on VIDAA-powered smart TVs in June, breaking an internal record for the company.
VIDAA TV OS ready to compete against Roku, Amazon in U.S.
Unlike Roku and Amazon, executives at VIDAA say the tech firm has no plans to make its own streaming smart TV sets.