Broadcast technology company Vizrt is acquiring Chyron, a firm that has become industry shorthand for lower-third TV graphics given its prominence in local newsrooms and TV control rooms over the past few decades.
The deal announced this week will expand Vizrt’s presence in the United States, particularly among regional television networks and sports production operations, where Chyron has maintained longstanding customer relationships, the companies said in a statement.
Financial terms of the transaction were not disclosed.
The companies will combine their capabilities in broadcast graphics, data visualization and live production technology, with additional investment planned in artificial intelligence and automated production workflows. Between them, Vizrt and Chyron have more than nine decades of combined experience developing technology for broadcasters.
Chyron is best known for its graphics and titling systems, which television stations and networks use to display lower-thirds, election results, sports statistics and other on-screen information. Vizrt said existing Chyron customers will continue receiving support for their current systems during the integration, with an emphasis on maintaining established production workflows.
“Respecting the workflows customers depend on today while helping them prepare for the future will be our guiding principle as we bring the two organizations together,” Rohit Nagarajan, the CEO of Vizrt, said in a statement on Thursday.
Executives at Chyron said the combination would provide customers access to additional technology and development resources while preserving existing support arrangements. The companies also plan to expand the use of AI in broadcast production, including tools capable of adapting graphics and other visual elements for television, streaming and digital distribution.
The two firms did not reveal a timeline for the closing of the deal.
