Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.

Roku forges social advertising partnership with Smartly
The integration connects Smartly directly with Roku Ads Manager through the Roku Ads API, and is available to advertisers today.

At opening day of StreamTV Show, Fox-Roku deal gets pulled apart
The blockbuster $22 billion deal was on the top of everyone's mind during the first full day of the 2026 StreamTV Show in Denver.
FIRST ON THE DESK

Fox Television Stations promotes Matt McLaughlin to SVP, Ad Sales
McLaughlin will oversee all sales operations for more than two dozen Fox owned-and-operated TV stations, the broadcaster said on Tuesday.
EXECUTIVE MOVES

California DOJ won’t confirm probe into Fox-Roku deal, but there are signs
The state is involved in a number of investigations or lawsuits involving media mergers, including Nexstar's acquisition of TEGNA and Paramount's merger with Warner Bros Discovery.
EXCLUSIVE

Netflix stock dips amid report company missed opportunity to buy Roku
The world's most-popular streaming service couldn't buy Roku or Warner Bros Discovery; now, it has its sights set on a well-known content production company.

Sinclair’s One Media to host ATSC 3.0 event in Maryland
The annual symposium focuses on technological improvements and advancements in NextGen TV.

Akta launches cloud video platform on Oracle Cloud Infrastructure
The platform enables end-to-end video operations — ingest, routing, playout and distribution — within a single cloud-native environment.

Comscore: Consumers increasingly turn to AI when making purchases
Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple websites.
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Spectrum awards $300,000 in new scholarships
The latest awards bring the total amount distributed through the Spectrum Scholars program to more than $2 million since the initiative began six years ago.

New York Post launches free streaming channel with VideoElephant
The channel will feature content from brands including the New York Post and Page Six, with around 150 hours of programming.

Bango study: Sports fans want bundled options to stay on top of games
The report highlights shifting behavior, including greater reliance on highlights and social media, rising piracy concerns and increased demand for bundled solutions.
FIRST ON THE DESK
