Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.

Omdia: Big Tech companies to dominate connected TV advertising market by 2030
CTV ad revenue revenue is on pace to nearly double over the next five years, with three tech companies expected to control half of the market by the end of the decade.
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Hearst promotes Andrea Stahlman to President, GM of WLKY Louisville
Hearst Television has promoted Andrea Stahlman to President and General Manager of WLKY-TV, elevating the long-time news executive to lead the company’s CBS affiliate in Louisville, Kentucky.

Nexstar asks appeals court to ease burden of legal injunction over TEGNA deal
Nexstar argues the order is overly broad and should apply only to markets with overlapping Big Four network stations.
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StreamTV Show announces agenda for TVREV Summit
Questex, the information provider behind StreamTV Insider and the StreamTV Show, has unveiled the agenda for Alan Wolk's TVREV Summit that will be held at this year's conference in June.

TransUnion, Google bring YouTube measurement to attribution platform
Marketers can compare YouTube performance against other channels within a unified attribution framework; U.S. Bank participated in an early pilot.

Family Entertainment Television signs measurement deal with Videoamp
Family Entertainment Television will use measurement from VideoAmp as an alternative currency ahead of its Upfront presentation.

DIRECTV, broadband groups ask FCC to block Scripps acquisition of Inyo stations
DIRECTV and several broadband groups have filed a petition with the FCC seeking to block the E. W. Scripps Company from acquiring several Ion affiliates it previously divested.

Lisa Ling joins Spectrum News as outlet expands to Northern California
Charter's Spectrum News has hired Lisa Ling as part of an expansion effort in Northern California, with new reports coming from Sacramento and San Francisco.
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Viamedia.ai adds H3 targeting layer to Geo-Graph platform
Viamedia.ai has upgraded its Geo-Graph advertising and marketing platform with Uber’s H3 spatial indexing system

In court, FCC accused of running out clock on Nexstar-TEGNA challenge
A group of public interest groups say the FCC has dragged its feet on Nexstar's acquisition of TEGNA that could complicate legal review of the matter.
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Legal group files fresh Bar complaints against FCC Chairman Brendan Carr
A bipartisan legal group accused FCC Chairman Brendan Carr of abusing his authority and questioned whether he is still fit to hold a license to practice law.
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Roku leans into creator trend with new “Creators” hub
Roku has launched a new "Creators" hub on its smart TV and streaming devices that is intended to shine a bigger spotlight on shows and movies produced by independent content developers.