Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
Amazon: Prime Video ad tier grows to 315 million users
The data point was released as part of a broader presentation on Amazon's connected TV ad products and innovations.
Optimum gives TV, Internet subscribers free Netflix for one year
Optimum is now offering most of its Internet and TV customers a one-year subscription of Netflix with Ads as part of their service.
Parks: Streamers gravitating toward live sports services
More than one-third of streaming households are paying for a sports-specific app to stay on top of their favorite teams or games.
DATA
Beasley Media business woes extend into Q3
Beasley Media continued to experience pains in the traditional broadcasting sector as ad dollars shift from radio toward connected audio products.
WARC: Marketers should expect the unexpected in 2026
The influencer economy and the growing use of AI is giving way to cautious optimism about the state of the marketing economy heading into 2026.
Paramount to raise price of Paramount Plus in January
Executives justified the cost adjustment by citing Paramount's investment in more premium sports, including UFC.
Google pressures Disney to lower subscriber fees for ESPN as YouTube TV spat drags on
Google is holding out hope that Disney will offer it a lower rate for ESPN — something that could trigger similar demands from other companies, if Disney accepts Google's offer.
DIRECTV takes on local TV with political advertising product
DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV platforms.
Paramount reports flat revenue during Q3, streaming subscribers up
Paramount posted mixed results in its first full quarter since merging with Skydance, as strength in streaming offset ongoing weakness in its traditional television business.
EARNINGS REPORT
Sky News to use AI platforms developed by Washington Post
Sky News partnered with the Washington Post's Arc XP to power its five-year digital transformation initiative, Sky News 2030.
Ampere: Older audiences driving adoption of YouTube on TV
The trend has accelerated adoption of YouTube in the homes of streaming consumers who are looking for entertainment, news and sports across different platforms.
DATA
After SiriusXM partnership, TikTok forges radio pact with iHeart
iHeart and TikTok have forged a partnership that involves content distribution and a linear channel called TikTok Radio.