Two senior-level executives have departed Spanish Broadcasting System (SBS) as the radio broadcaster continues to work throuhg its Chapter 11 bankruptcy case.
Chief Revenue Officer Gene Bryan has left SBS, while Chief Content Officer Jesus Salas has resigned, according to reports published Monday morning. SBS did not disclose when the departures became effective or identify replacements for either position.
Bryan rejoined SBS as Chief Revenue Officer in January 2025, succeeding Albert Rodriguez after Rodriguez left the company to join competing broadcast company MediaCo.
The appointment marked Bryan’s return to SBS, where he previously served as General Manager of the company’s flagship New York radio properties beginning in 1996. He later held leadership positions at Entravision Communications.
Bryan said he plans to return full time to HispanicAd, the advertising industry publication he founded and continues to publish.
“I am deeply grateful for the opportunity to have served SBS and to have worked with so many dedicated professionals across the company. The commitment, resilience, and passion demonstrated by our employees throughout this period have been truly inspiring,” Bryan said in a statement.
SBS President and Chief Executive Officer Raúl Alarcón thanked Bryan for his work during a difficult period for the company and the broader advertising business.
“On behalf of SBS and all of its stakeholders, I would like to personally thank Gene for his many contributions as Chief Revenue Officer during one of the most challenging periods ever experienced by the Hispanic media and advertising industries,” Alarcón said on Monday.
Salas had worked in SBS programming leadership since 2010. He initially served as Executive Vice President of Programming, overseeing radio and content operations across several of the company’s largest Hispanic markets, before advancing to Chief Content Officer.
The executive departures come as SBS moves through Chapter 11 bankruptcy proceedings. The company filed a prepackaged bankruptcy petition on May 11 after failing to repay approximately $310 million in senior secured notes that matured March 1.
SBS reached a restructuring support agreement in April with noteholders including Brigade Capital Management, Man Group and Bayside Capital.
Under the agreement, participating noteholders are expected to receive common stock in the reorganized company. Alarcón is slated to remain President and Chief Executive Officer during the restructuring.
SBS operates Spanish-language radio stations and digital media properties in several major U.S. markets. The company has not announced how Bryan’s revenue responsibilities or Salas’ programming duties will be divided following their departures.
