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FilmRise elevates Jonitha Keymoore to content head role

Jonitha Keymoore.
Jonitha Keymoore. (Courtesy photo)

Content production and licensing company FilmRise has elevated Jonitha Keymoore to serve as its new Head of Content.

In the new role, Keymoore will oversee all content licensing and production activities involving the FilmRise network of free, ad-supported (FAST) linear content channels and apps, and coordinate the same with FilmRise’s streaming-focused partners and stakeholders.

“From the moment Jonitha joined our team at FilmRise three years ago, her impact has been extraordinary,” said FilmRise CEO Danny Fisher. “Her dedication, insights, and work ethic have made her a cornerstone of the company. In her new role, we have every confidence that Jo will thrive and excel and pave the way for even greater successes for FilmRise.”

Keymoore joined FilmRise in 2021 after serving in a senior role with Paramount Global. At Paramount, she was tasked with securing licensing deals for content across the company’s cable and digital networks.

At FilmRise, Keymoore has been instrumental in the same tasks, helping the company grab the rights to the children’s series “The Wiggles,” Complex’s “Hot Ones,” the sci-fi series “Z Nation” and western “Death Valley Days,” among others.

FilmRise distributes a number of other TV series through its own apps, FAST channels and third-party partners, including “Hell’s Kitchen,” “Kitchen Nightmares,” “Heartland,” “Barney,” and “Unsolved Myseries.” Its third-party distribution partners include Paramount’s Pluto TV, Comcast’s Xumo Play, Fox Corporation’s Tubi, Crackle, Redbox and Local Now.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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