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WBD debuts Max in 20 European countries

Streamers in the Czech Republic, Sweden, Denmark, Spain and Portugal now have access to Max.

Streamers in the Czech Republic, Sweden, Denmark, Spain and Portugal now have access to Max.

John Oliver of "Last Week Tonight with John Oliver," a television program on HBO.
(Still frame courtesy Partially Important Productions, LLC and Warner Bros Discovery, Graphic by The Desk)

Warner Bros Discovery (WBD) has brought its cornerstone streaming service Max to nearly two dozen European countries.

On Tuesday, Max became available to film and TV fans in 20 European territories, including Spain, Hungary, Sweden, Denmark, Finland, Norway, Moldova, the Czech Republic and Portugal.

In some countries, including Spain, WBD is partnering with a pay TV company to market Max to its subscribers. Vodafone, Movistar and Más Orange are putting Max in front of their pay TV and broadband customers, with some packages including access to Max at no additional cost.

“With the arrival of Max, Vodafone is reaffirming its commitment to offer the most complete and highest quality TV experience in the market, with direct access to the main streaming platforms from the set-top and with an offer where the customer only pays for what they want to watch,” Jesus Rodriguez, the lead executive in charge of Vodafone’s pay TV business in Spain, said in a statement this week.

In Sweden, subscribers of Telia are able to stream content through Max through a bundle that also includes TV4 Play, Telia Play and ViaPlay for around SKR 399 (around U.S. $37.30) per month.

The list of countries where Max debuted on Tuesday follows below:

  • Andorra
  • Bosnia & Herzegovnia
  • Bulgaria
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • Hungary
  • Moldova
  • Montenegro
  • North Macedonia
  • Norway
  • Portugal
  • Romania
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden

Film and TV fans in other parts of Europe, including Germany, France and the United Kingdom, will have to wait a bit for Max to debut in those territories, with rights to HBO and other WBD programming spread across different broadcasters and service providers.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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