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The latest stories published on The Desk.

Report: Comcast, Netflix in advanced talks for MLB rights
NBC Universal and Netflix are in advanced discussions to bring Major League Baseball to their broadcast and streaming platforms.

Amagi: Live sports continues to generate interest in FAST channels
Premium live sports programming are accelerating the growth and adoption of free streaming channels, according to tech developer Amagi.

Fox One, ESPN Unlimited included in some cable, satellite plans
Most cable and satellite subscribers have access to Fox One, and customers of four pay TV platforms also have access to ESPN Unlimited, at no extra cost.

Viewpoint: MS NOW is an underwhelming, confusing cable news brand
In his latest column, Kirk Varner questions why brand consultants weren't advised, and notes this isn't the first time an NBC property went through a troublesome brand identity refresh.
By:
Kirk Varner
OPINION

Newsmax appoints Fubo’s David Gandler to board, picks Veritone to monetize content
Newsmax named Fubo CEO David Gandler to its board and announced a partnership with Veritone to monetize its 20-year content library.

Apple raises price of streamer Apple TV Plus to $13 per month
Apple is raising the price of its streaming service Apple TV Plus in the United States and several other countries.

Wurl appoints Dave Bernath as new Chief Executive Officer
Wurl has named Dave Bernath as CEO, succeeding Ron Gutman, the company announced on Thursday.

FreeCast integrates revenue-focused AI tools across streaming platform
FreeCast is betting on artificial intelligence to boost engagement and unlock new revenue streams for its global streaming platform.

Newsmax CEO: Politics of judge led us to settle Dominion lawsuit
In a TV interview, Newsmax CEO Chris Ruddy said he feared the company would not get a fair shake if they proceeded to trial in Delaware.

Charter execs accused of downplaying loss of ACP on broadband subscribers
Charter is facing a shareholder lawsuit alleging it misled investors about broadband losses tied to the end of the Affordable Connectivity Program.

Nexstar CEO not worried about FCC rules impacting TEGNA deal
On a conference call with investors, Nexstar CEO Perry Sook said he feels confident the regulatory environment in Washington will yield changes that allow broadcast mega-mergers.

ESPN, WWE pact starting early with “Wrestlepalooza” in September
ESPN will become the exclusive U.S. home of WWE Premium Live Events beginning September 20 with Wrestlepalooza in Indianapolis.