News
The latest stories published on The Desk.
Sinclair launches media-for-equity program
Small businesses and startups will get access to Sinclair's local media advertising and marketing products in exchange for equity in their companies.
TiVo: Most use built-in TV apps to watch streaming video content
As consumers engage with built-in apps, they're being exposed to more home screen ads — and they perceive those spots differently, depending on what's being promoted.
Delaware judge says Newsmax defamed Dominion Voting Systems
A judge in Delaware said election-related conspiracies aired on Newsmax four years ago amounted to defamation, though a jury may still have to weigh other elements of the case.
NAB Show attracts 55,000 registered attendees
More than half of those registered attended NAB Show for the first time; one in four flew from another country to participate.
Samba TV: Nike, AT&T among brands that dominated March Madness
Year-over viewership of the NCAA women's college tournament declined without Caitlin Clark, both the men's and women's events still experience strong viewership.
Scripps expands women’s sports programming with new tournaments
The tournaments will air on Ion and some local Scripps Sports stations later this year, and are part of a broader play to attract viewers and ad buyers with can't-miss TV programming.
Charter ad business Spectrum Reach partners with PubMatic
Charter's ad business Spectrum Reach has formed a partnership with PubMatic that will help marketers across both services.
Fawesome adds streaming channels from Tastemade, Lionsgate
Fawesome is offering nine new free content streams from Lionsgate, Tastemade, GoPro and others, adding to its collection of dozens of linear content channels.
Apple offers substantial discount on Apple TV Plus streaming service
Apple is hoping to win back some former users of its streaming service by dangling a deep discount to Apple TV Plus over the next few months.
Parks: Most broadband homes using ISP-leased equipment
New wireless standards and customer incentives are convincing broadband subscribers to use ISP-leased equipment over purchasing their own routers and modems.
DATA
Viewpoint: When Nexstar and Network cross paths
Nexstar's demand that its local news stations run segments promoting media deregulation feels a bit like the 1970s-era film "Network" come to life, writes Kirk Varner.
By:
Kirk Varner
OPINION
Scripps promotes new station leaders in Detroit, Salt Lake City
The E. W. Scripps Company has promoted a pair of news directors to serve as station leaders for its local television outlets in Detroit and Salt Lake City.