Get After It Media, the broadcaster behind Retro TV, The Heartland Network, The Action Channel, The Family Channel and Rev’n, has entered into a partnership with Katz Television Group to handle advertising sales across its portfolio of networks.
Under the agreement announced Tuesday, Katz Television Group, a division of Katz Media Group, will serve as the exclusive representative for Get After It Media’s direct response and political advertising inventory. Katz Media Group is the nation’s largest media sales organization with extensive relationships among agencies and advertisers.
“This partnership with Katz Media Group is a GAIM-changer,” said Otto Padron, the co-President and Chief Operating Officer of Get After It Media. “Katz’s unmatched expertise and national footprint open up powerful new opportunities for advertisers looking to connect with our passionate audience across 88 million TV homes. We’re fired up to Get After It with Katz—accelerating our growth and cementing GAIM as a dominant force in the next era of broadcast and streaming media.”
The deal is aimed at streamlining Get After It Media’s advertising operations while broadening access for marketers seeking to reach viewers on its linear and streaming platforms. By outsourcing sales to Katz, the broadcaster says it will be able to focus more resources on content creation, distribution strategies and developing new sponsorship opportunities.
“Get After It Media has seen tremendous growth and continues to innovate,” said Craig Broitman, the President of Katz Television Group. “We’re excited to represent such a dynamic group of networks and connect their extensive audience reach with advertisers and agencies nationwide. GAIM’s vision and entrepreneurial approach make them a powerful partner—we look forward to driving strong results together for their advertisers.”
Get After It Media operates a mix of general entertainment, classic television and lifestyle channels that reach viewers through over-the-air broadcast affiliates, cable systems and streaming platforms. The company says its programming is now available in 88 million households nationwide.
The alliance with Katz also provides advertisers access to Katz’s network of more than 400 broadcast stations and its national-local hybrid sales model. That approach blends the scale of national campaigns with localized market insights, giving agencies more targeted options for political and direct response messaging.
The agreement comes as Get After It Media seeks to expand its monetization opportunities across over-the-air, cable, digital and over-the-top platforms. Katz Media Group begins representing the networks effective immediately.
