News
The latest stories published on The Desk.
Hub report suggests TV ecosystem getting more competitive, complex
The average U.S. household cycles through more than a dozen sources of TV entertainment, the December report claims.
TikTok partners with Nielsen on cross-media measurement
The partnership between Nielsen and TikTok aims to give advertisers a greater ability to measure and compare their campaigns.
Comcast’s FreeWheel launches Contextual Marketplace
KERV.ai and Proximic by Comscore are two providers that have joined the marketplace upon its debut.
Regulators give conditional blessing to Vodafone-Three merger
British trade regulators have conditionally blessed the marriage between Vodafone and Three.
WARC: Marketers optimistic about ad budgets in 2025
Most marketing professionals say they expect business to improve in 2025, though most said that will depend on economic conditions.
ITV to launch four FAST channels on The Roku Channel
ITV will bring four new FAST streams to The Roku Channel in North America later this month.
ESPN Plus content tile lands on Disney Plus
The Walt Disney Company has launched a dedicated content tile for ESPN Plus within its flagship Disney Plus streaming service.
Condé Nast issues pink slips to C-level executives
Condé Nast has laid off more than a dozen senior executives across its various business units.
Fubo temporarily halts free trial offer for streaming service
Fubo has stopped offering free trials on its sports-centric streaming service through the end of the year.
Black Friday NFL game draws over 13 million to Prime Video
More than 13 million people watched some or all of Amazon's football game between the Raiders and the Chiefs last Friday.
WBD to start cracking down on Max password sharing in 2025
The era of password-sharing on Max is coming to an end, with a WBD executive confirming they will crack down on the practice between next week and next year.
WBD experiments with linear HBO channels in Max app
WBD is testing the integration of its linear HBO cable channels through the streaming service Max for a handful of subscribers.