Swerve TV has launched a new free, ad-supported streaming television (FAST) channel focused exclusively on women’s sports.
The new service, called Swerve Sports, is now available on The Roku Channel, Free Live Sports, Lights Out Sports, and Zeam. It is scheduled to debut on Pluto TV next month, with additional rollouts on other platforms expected later this summer.
Swerve Sports marks the second FAST channel from the team behind Swerve TV following the earlier launch of Swerve Combat, which centers on combat sports. The new offering is positioned as a 24/7 live-streaming destination for fans of women’s athletic competitions, encompassing a wide variety of sports including football, basketball, soccer, volleyball, softball, gymnastics, boxing, rugby, and more.
“Swerve Sports is giving fans what they want: More women’s sports, free, live-streaming, 24/7,” said Christy Tanner, the Chairwoman of Swerve TV. “We’re creating new opportunities for the all-stars of women’s sports while leveraging the expertise of our all-star leadership team.”
The channel has lined up an extensive roster of content partners, including Athletes Unlimited Pro Volleyball, Athletes Unlimited Pro Basketball, Athletes Unlimited Softball League, the Women’s Football Alliance and Red Bull. Additional partners include Outside, USA Cheer & Stunt, the Freestyle Trampoline Association, Queen & King of the Court, the Professional Fighters League, Invicta Fighting Championships, Bare Knuckle Fighting Championship (BKFC) and STIHL Timber Sports.
The venture aims to bring broader visibility to women’s athletic leagues and competitions that are often underserved by mainstream sports networks. According to the company, Swerve Sports was developed to meet increasing demand from audiences seeking accessible, always-on coverage of women’s sports content.
“With the launch of Swerve Sports, we’re applying the same innovative approach that fueled the breakout success of Swerve Combat,” said Steve Shannon, the CEO of Swerve TV. “We’re redefining what’s possible in women’s sports for fan engagement with athletes, teams and leagues.”
The expansion of Swerve TV’s FAST offerings comes as platforms like Roku and Pluto TV continue to grow their free streaming lineups with curated niche content, especially in live sports.
As the channel rolls out across more services throughout the summer, Swerve TV hopes to continue building momentum and attract fans who are eager for broader representation and consistent access to high-quality women’s sports programming.
