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The latest stories published on The Desk.
Gracenote: CTV budgets would improve with stronger show-level data
More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.
DATA
Former ABC News journalists defend network amid FCC attacks
Dozens of former ABC News journalists have signed an open letter defending the network from baseless attacks lobbied by the FCC in recent months.
Detroit Pistons games moving to Scripps-owned WMYD
The Detroit Pistons will move their locally televised games to free broadcast television under a new rights agreement with Scripps Sports that begins with the 2026-27 NBA season.
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Gray Media appoints two execs to lead local news, digital businesses
Gray Media has named two senior executives to new roles as the broadcaster continues to expand its local news operations and accelerate its digital transformation.
EXECUTIVE MOVES
TV broadcasters partner with OpenAP to create new ad exposure standards
Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for measuring ad exposure on TV.
CNN launches “lifestyle” app for weather forecasts
After registration, the CNN Weather app promises contextual weather forecasts, coupled with expert analysis from a fleet of meteorologists and reporters.
California AG unwilling to approve concessions to avoid trial on Nexstar-TEGNA deal
California Attorney General Rob Bonta said the state wants Nexstar's acquisition of TEGNA blocked, citing concerns about higher consumer prices and less competition in the TV space.
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California AG: “Red flags everywhere” in Paramount-Warner Bros deal
California Attorney General Rob Bonta said the state is still weighing whether to bring a legal challenge against Paramount over its proposed acquisition of WBD.
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KOVR becomes latest CBS-owned station to launch virtual reality studio
CBS News & Stations has launched its latest augmented-virtual reality (AR/VR) news studio at its CBS-owned station in Sacramento
FCC Commissioner: Agency gave preferential treatment to Sinclair, TEGNA ABC affiliates
FCC Commissioner Anna Gomez said the agency gave amnesty to nearly two dozen ABC affiliates who filed late political disclosures, then challenged an ABC-owned station for not doing the same.
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Fox rakes in nearly $4 billion in revenue during fiscal Q3
The lack of a Super Bowl event this year compared to last weighed on television revenue, but TV-related EBITDA increased during fiscal Q3.
EARNINGS REPORT
DIRECTV Advertising launches new “Metaphor” campaign tied to Upfronts
The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and social media marketing
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