German media company Deutsche Telekom has secured the domestic television rights to all 2030 FIFA World Cup men’s soccer tournament games for its Magenta TV platform, the company announced on Monday.
All 104 matches from the tournament will be available on the Magenta TV service, which is delivered over the Internet to traditional television sets. The agreement with FIFA builds on Magenta TV’s other soccer rights, with the service recently securing an agreement to broadcast all UEFA Euro 2028 games.
The 2030 FIFA World Cup is scheduled to run from June 8 through July 21 and will feature 48 national teams. Opening celebrations and selected matches will take place in Uruguay, Paraguay and Argentina, while Spain, Portugal and Morocco will host most of the tournament.
Rodrigo Diehl, a board member at Deutsche Telekom, said the agreement builds on the company’s performance during the most-recent FIFA World Cup tournament, which wrapped in New Jersey on Sunday.
“It was a FIFA World Cup of records for us,” Diehl said. “We reached more than 200 million viewers while attracting significantly more new customers than expected.”
Arnim Butzen, Head of TV at Deutsche Telekom, said securing both Euro 2028 and the 2030 World Cup gives Magenta TV rights to Germany’s next two major international soccer tournaments.
“With UEFA Euro 2028 and now the FIFA World Cup 2030, the next two major international football tournaments will be available on Magenta TV,” Butzen said. “Once again, viewers can expect extensive coverage, exclusive matches and top-quality production.”
The company has not said whether it will sublicense a portion of the 2030 tournament to free-to-air broadcasters. For the 2026 World Cup, Deutsche Telekom reached an agreement with German public broadcasters ARD and ZDF that allowed 60 matches to air without a Magenta TV subscription. A similar arrangement could again involve ARD and ZDF, though commercial broadcasters such as RTL or Sat.1 could also emerge as potential partners.
Certain matches will have to remain available free of charge under German broadcasting regulations. Games involving the German national team at a FIFA World Cup, along with the opening match, both semifinals and the final, are protected events that must be shown on free-to-air television. Deutsche Telekom could meet those requirements by sublicensing the games to another broadcaster or by making them available without charge through its own platform.
In the United States, a number of broadcasters are expected to make offers to televise the 2030 FIFA World Cup tournament. Fox and Telemundo held the English-language and Spanish-language rights to the most-recent tournament; both companies are expected to renew their interest for the next tournament, with Netflix, Google’s YouTube and Disney’s ESPN likely to make offers as well.
