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The latest stories published on The Desk.
Streaming credits help reduce churn by 50 percent, report says
The study was based on internal data collected by MyBundle, a streaming marketplace focused on bundled experiences.
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Premier Sports relaunches after Viaplay sells UK business
Premier Sports has relaunched in the United Kingdom following the sale of the business by Swedish-based media company Viaplay Group
Study: Brits spend 30 minutes per day looking for streaming content
British television fans are having to spend more time in their day searching through apps in pursuit of something to watch.
Innovid debuts Harmony initiative for connected TV measurement
The mission of Harmony is to keep the connected TV space from being controlled by a single dominant player.
Another investment firm criticizes Paramount-Skydance merger talks
Aspen Sky Trust characterized Skydance's offer as "undervalued," one that would benefit Shari Redstone over other shareholders.
Sinclair will use AI to translate tennis coverage into Spanish
"Petko Unfiltered," which airs on Sinclair's Tennis Channel, will be the first to use the machine-learning tool.
TV networks urge Trump, Biden to engage in presidential debates
The news divisions of the four major broadcast networks and CNN are encouraging both sides to participate this year.
Shareholder criticizes Paramount board’s focus on Skydance deal
Matrix Asset Advisors complained the deal would substantially benefit Shari Redstone to the possible detriment of shareholders.
Ex-NBC boss Jeff Shell could head to Paramount post-Skydance merger
The deal would likely include RedBird Capital Partners, where former NBC Universal boss Jeff Shell overseas sports and media investments.
Talk TV warned by Ofcom over potentially-offensive comments
More than 17,000 complaints were filed with the regulator following an interview with a Palestinian official.
Brazil will ditch broadcast TV channel numbers for app-based navigation
The shift is part of the development and deployment of a new broadcast TV standard, which will begin rolling out next year.
FCC upholds revocation of Pennsylvania radio station owner’s broadcast license
The broadcaster, Roger Wahl, shut down his radio operation on Friday.