Lifestyle media company Tastemade has promoted Niara Simon-Hollis to serve as its head of marketing, where she will take charge of brand marketing strategy across all of Tastemade’s business units, the company affirmed this week.
As part of her new role, Simon-Hollis will oversee a comprehensive marketing strategy that will cover all aspects of the brand’s businesses, including its presentation to consumers and business partners, with the goal of growing Tastemade’s subscriber products and other objectives.
“Niara’s hard work on developing our streaming marketing strategy has been instrumental to our success in that business line over the last couple of years,” Larry Fitzgibbon, Tastemade’s co-founder and CEO, said in a statement on Wednesday. “Her new role emphasizes our commitment to aligning Tastemade’s strategic goals and enhancing our brand experience across all touchpoints, and we look forward to her leadership in driving innovation, creativity, and growth in her expanded role.”
Simon-Hollis will report to Evan Bregman, the General Manager of Tastemade’s Streaming and Direct to Consumer business.
“I’m thrilled to lead on Tastemade’s evolving brand story in this new role,” Simon-Hollis said in a statement. “Tastemade fans are an inspiring group of food, home, and travel lovers, and I feel privileged and excited to deliver elevated brand experiences in innovative new ways to our passionate community and partners.”
Simon-Hollis joined Tastemade early last year, serving as the company’s senior marketing director for streaming, where she led marketing initiatives across the flagship Tastemade channel and three free, ad-supported streaming (FAST) spinoffs: Tastemade Travel, Tastemade Home and Tastemade Es (Spanish).
In addition to the streaming service Tastemade Plus, the four FAST channels are offered through Amazon’s Freevee, LG Channels, Dish Network’s Sling Freestream and Vizio WatchFree Plus. Some of the channels are also offered on other TV platforms like Philo, Plex, Fubo, Xumo Play, Google TV, Samsung TV Plus and The Roku Channel.
During her time at Tastemade, the company’s streaming viewership has grown exponentially: This year alone, it’s global streaming audience grew by 40 percent, a spokesperson affirmed in a statement.
In addition to her time at Tastemade, Simon-Hollis has more than a decade of experience in marketing, working for or with brands like Amazon Music, Fox television, FX, National Geographic, Wondery and ShoeDazzle.
