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Scripps sells WPIX New York to Mission Broadcasting

Mission is known to enter into shared services agreements with Nexstar Media.

Mission is known to enter into shared services agreements with Nexstar Media.

(Image: WPIX/E.W. Scripps, Graphic: The Desk)

The E.W. Scripps company has sold its flagship New York City station WPIX-TV to rival broadcaster Mission Brodacasting for $75 million, the companies announced on Monday.

WPIX has traded hands a few times: The station was owned by Tribune Broadcasting until last year when its stations were acquired by Nexstar Media Group. To satisfy federal regulators, Nexstar divested a handful of former Tribune stations to competitors; Scripps emerged as the buyer for WPIX and seven other stations in September 2019.

As a condition of purchase, Scripps gave Nexstar the option to re-purchase WPIX from March of this year through the end of next year. On Monday, Scripps said it had transferred that purchase option to Mission Broadcasting.

Mission owns nearly two dozen television stations across the country, and all are located in markets where Nexstar also owns a station. With the exception of WPIX, all of Mission’s statements are run by Nexstar under shared services agreements, an arrangement that blurs the lines between a station’s owner and its true operator.

It was not immediately clear if Nexstar, one of the largest operators of local broadcast stations in the country, would assume control of WPIX through a similar agreement with Mission.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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