Sports
News and analysis of sports media rights holders, leagues, franchises and teams/clubs.

Toyota to reprise role as presenting sponsor of Paralympic Games on NBC
NBC Universal says it has seen a 60 percent increase in ad buying against the 2024 Summer Paralympic Games compared to the competition held three years ago in Tokyo.

Diamond Sports renews deal with NBA, NHL for Bally Sports channels
The deal covers 13 NBA teams and 9 NHL teams; two NBA teams will stop having their games broadcast by Bally Sports.

Awful Announcing debuts sports media podcast “Play-By-Play”
Awful Announcing is transforming its unique flavor of reporting, analysis and commentary from written articles to the spoken word.

WBD reveals commentators for Mountain West games on TNT Sports
TNT Sports has announced its commentator lineup ahead of its opening week of Mountain West football coverage.
By:
Warner Bros Discovery (press release)

Ronaldo YouTube channel smashes subscription record
Soccer star Cristiano Ronaldo grew his YouTube channel to 1 million subscribers in just 90 minutes, smashing the platform's growth record.

Peacock grabs 2.8 million subscribers during first week of Olympics
Peacock managed to grab around 3 million new subscribers during the first week of the 2024 Summer Olympic Games, according to Antenna.

Kindle e-books, DirecTV Stream land on Peloton bikes, treadmills
Peloton bikes and treadmills now have access to Amazon Kindle e-books and live TV channels through DirecTV Stream.

Olympics help increase total TV time in July, Nielsen says
Streaming accounted for more than 40 percent of all TV consumption for the first time since Nielsen began tracking that data.

YouTube updates “Fantasy View,” other features for NFL Sunday Ticket customers
YouTube is rolling out a slate of new features to help enhance the viewing experience for subscribers of its NFL Sunday Ticket package

Gold Zone returning to Peacock for Paralympic Games
CNN reporter Carolyn Manno will host the 2024 Summer Paralympics pop-up Gold Zone channel on Peacock; the service will also offer multi-view features.

Sinclair expands podcast division with new sports shows
Sinclair is expanding its on-demand audio offerings by launching two new sports-focused podcasts, the company announced this week.

NBC pulls in nearly 21 million with Closing Ceremony of Olympic Games
Nearly 21 million people tuned in to some or all of the Closing Ceremony on Sunday, according to data released by NBC Sports.