Sports
News and analysis of sports media rights holders, leagues, franchises and teams/clubs.
Bango study: Sports fans want bundled options to stay on top of games
The report highlights shifting behavior, including greater reliance on highlights and social media, rising piracy concerns and increased demand for bundled solutions.
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Fox, Telemundo see ratings gold during opening matches of FIFA World Cup tournament
The 2026 FIFA World Cup is off to a record-setting start in the United States, with Fox Sports and Telemundo noting historic audiences during opening matches.
Swerve TV added to Fubo, Plex, Amazon’s Fire TV Channel
The new distribution agreement adds to a growing roster of FAST platforms where the women's sports-focused channel is available.
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Here are the cheapest ways to stream all 2026 FIFA World Cup games without cable
Many World Cup matches will air for free on Fox this year, but others will require some kind of pay TV subscription.
Google TV rolls out new features, including soccer portal
The soccer portal will aggregate live games and highlights, while other features powered by Gemini are also rolling out to select TCL TVs now.
Bango: Americans uncertain about World Cup streaming options
Sports fans in the U.S. are willing to purchase a new streaming app to watch live games from the FIFA World Cup tournament, but there is plenty of confusion about which apps to buy, according to data released by Bango.
DATA
House hearing explores sports broadcast deals in streaming era
The hearing highlighted partisan divides, with Republicans criticizing streaming exclusivity and Democrats focusing on media consolidation and rising consumer costs.
Fox One hires TikTok influencers to serve as World Cup “watchers”
The pair will be paid $50,000 each to live in a "cube" for a month in Times Square while watching all 104 matches from the FIFA World Cup and posting their reactions to the games online.
FIFA World Cup 2026
Nielsen: TV is biggest gateway to soccer fandom in U.S., Canada
Broadcasters are leaning into the trend of soccer fandom in the U.S. by snatching up rights for their networks and streaming services — and those bets are producing results.
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American Airlines rolls out free Fox One access on domestic flights
Passengers connected to in-flight Wi-Fi on American Airlines domestic trips will be able to activate 24 hours of free access to Fox One.
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FIFA World Cup 2026
Nexxen: Tubi could be key to drawing interest in FIFA World Cup in U.S.
Millions of Americans have expressed renewed interest in the FIFA World Cup tournament in part because Fox-owned Tubi will offer some games for free, Nexxen said in a report.
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SiriusXM to offer audio simulcasts of FIFA World Cup matches
Coverage will span satellite radio and streaming, with games airing primarily on SiriusXM’s Fox Sports channel.
FIFA World Cup 2026