Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.
Mediaocean: Connected TV sees strong interest among ad buyers
Marketers are continuing to prioritize streaming apps and platforms within their budgets; social media and digital ad buys also remain strong.
Gray Media stations to televise Central Texas flood documentary
Gray Media stations across Texas will air a half-hour documentary on the devastating storm and floods this Friday.
RCA to begin using Samsung’s Tizen OS in smart TVs
Tizen-powered RCA TVs will begin shipping in the U.S., Canada and Mexico later this year; other manufacturers will also integrate Tizen into smart TVs sold in Europe and Australia.
Traditional TV share declines in Nielsen’s “The Gauge” for June
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June
Fox News licenses “Ruthless” podcast as part of new media expansion
Fox News has launched a new media business and agreed to license the hit political podcast "Ruthless."
Viant reveals ad tech partnership with LG Ad Solutions
Inventory from more than 45 million LG smart TVs and smart screens used in the United States is now available through Viant's demand-side platform.
IAB: Generative AI, connected TV platforms influencing ad production
More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.
SiriusXM introduces ad-supported plan, may pull ad-free channels from cars
The company plans to roll out the new ad-supported tier throughout the year.
Westinghouse releases new Xumo TV models
Westinghouse has become the latest to license Charter and Comcast's smart TV operating system Xumo for its own models.
Dr. Phil relaunches Merit Street as Envoy Media
The media company will include a national TV channel and podcasts; comedian Steve Harvey will produce content for the venture.
FreeCast launches new shoppable channel Test Drive Live
The new shoppable streaming channel is rolling out on FreeCast and Roku, with support for other connected TV platforms coming in the near future.
Parrot: Netflix adds 32 million global subscribers during Q2
Netflix attracted 32 million new global subscribers during the second quarter (Q2) of the year, according to a new analysis from Parrot Analytics.