Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.
TiVo announces new measurement pact with HyphaMetrics
Xperi's connected television platform TiVo has announced a new partnership with HyphaMetrics aimed at advancing cross-platform media measurement.
DirecTV launches new Hispanic campaign with Adamari López
DirecTV’s new campaign was developed in partnership with Televisa-Univision and will run across television, radio, social media and other digital platforms.
Viewpoint: When did Nielsen become an extension of YouTube’s publicity department?
In light of Nielsen and YouTube’s recent missteps, it will be interesting to see whether the industry accepts the report as gospel or start to question it.
WBD CEO David Zaslav: HBO Max price will go up over time
Zaslav believes the value of WBD's content isn't reflected in the current price of HBO Max, but a planned divestiture of the company's cable networks could make a price increase harder to justify.
Nielsen: Hispanic audiences drive digital creation, soccer fandom
Hispanic audiences are shaping U.S. media trends, even as Spanish-language consumers feel they are under-represented.
Comedy Central pulls “South Park” episode after Charlie Kirk shooting
Comedy Central pulled a scheduled re-run of a "South Park" episode on Wednesday, a move that was almost certainly influenced by the assassination of political activist Charlie Kirk.
Paramount preparing all-cash bid to acquire Warner Bros Discovery
Paramount is preparing an offer to acquire Warner Bros Discovery (WBD) in an all-cash transaction, according to a report published on Thursday.
Locality, Deben unify local TV ad buys through Collective platform
The new platform combines local broadcast, cable and streaming inventory into a single audience-first, data-driven workflow for national advertisers.
Fox One sign-ups exceeding expectations, CEO says
Fox One is performing well in its first two weeks on the market, Fox's CEO said at a conference this week.
Netflix strikes advertising partnership with Amazon
Amazon and Netflix are joining forces in a new advertising partnership that will bring the streaming giant’s ad inventory to Amazon’s demand-side platform.
Dish Network, Sling TV to offer subscription bundles via Bango
The pact involves Bango's Digital Vending Machine, which allows for direct subscription purchases and unique bundles.
EverPass Media strikes distribution deal with ESPN Plus
Exclusive live sports and competitions from ESPN Plus will be offered to bars, restaurants and other public venues that subscribe to EverPass.