Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.
Fox renews local TV measurement deal with Nielsen
Fox Television Stations has renewed its measurement agreement with Nielsen that allows the broadcaster to continue using Nielsen’s Big Data + Panel product to evaluate its traditional and connected TV audiences.
Newsmax renews agreement with Verizon Fios TV
Newsmax has renewed its distribution agreement with Verizon that will keep its cable news channel on Fios TV for a few more years.
Fubo, Magnite partner on programmatic pause ads
Fubo has partnered with Magnite to offer the first pause ads on connected TV (CTV) sold via a programmatic biddable environment.
Parks: Shoppable ads increasing in popularity among streamers
Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through interactive formats.
DATA
Gracenote: Live sports fueled SVOD content growth in Q2
Four of the five largest streaming services measured by Gracenote increased their live sports offerings during Q2.
Network evening news program see lift in ratings
The flagship evening newscasts from the three major broadcast networks all experienced viewership gains in the week leading up to Memorial Day weekend.
Fox Weather to cover start of Atlantic hurricane season
Fox News Media's streaming climate science channel Fox Weather will cover the start of the Atlantic hurricane season with special programming this weekend.
Meteorologist Bayne Froney joins Fox Weather
She starts in mid-June, in time for the new Atlantic hurricane season.
IAB opens public comment period on new terms for advertisers
The organization hit the reset button on its General Terms, rebuilding the framework from the ground up to take into account new platforms and transactions.
DirecTV for Business to offer Prime Video NASCAR races
DirecTV will offer its business customers access to five NASCAR races that are scheduled to stream on Prime Video.
YouTube dominates Media Distributor Gauge in April
YouTube continued as the most-dominant media company in Nielsen's monthly Media Distributor Gauge in April.
Sling TV integrates broadcast channels on Vizio TVs
Sling TV now supports local broadcast TV stations from within its app when accessed on most Vizio-branded smart TVs.