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Tastemade promotes Elvina Payne to Chief Financial Officer

Elvina Payne. (Courtesy photo)
Elvina Payne. (Courtesy photo)

Lifestyle media brand Tastemade has elevated Elvina Payne to the role of Chief Financial Officer, the company announced on Wednesday.

Payne joined Tastemade as the company’s global corporate controller in 2016. In that role, she was instrumental in building out Tastemade’s financial strategy and helping to shape the overall foundation of the company. Tastemade produces original television series focused on food, travel, home and interior design, with the shows distributed through subscription and free, ad-supported streaming TV (FAST) services.

In her new role, Payne will build on her success by overseeing all aspects of Tastemade’s financial strategy, planning and operations. She will report to Larry Fitzgibbon, the co-founder and CEO of Tastemade.

“Elvina has played a key role in shaping Tastemade’s financial strategy since she joined the team in 2016,” Fitzgibbon said in a statement. “I’m confident that her experience as an operational leader and her unwavering commitment to financial excellence will enable us to accelerate our growth and achieve even greater success.”

“I am thrilled to step into this new role at Tastemade, a brand renowned for its authentic storytelling and fresh approach to lifestyle content,” Payne said on Wednesday. “I look forward to harnessing the collective creativity and passion of our team to drive financial success and further fuel our mission. Together, we will leverage our strengths, embrace new opportunities, and shape Tastemade’s future.”

Tastemade is available as a multiplex of linear channels on a wide variety of streaming platforms, including Google TV, The Roku Channel, Xumo Play, LG Channels, Samsung TV Plus, Sling TV, TiVo Plus, Vizio WatchFree TV, Philo, Plex, DirecTV Stream, YouTube TV and Amazon’s Freevee. Programming is also available through the Tastemade Plus service, which costs $6 per month or $50 per year after a two-week free trial.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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