Technology
Articles involving technology companies, hardware, software and industry trends.
Sinclair to launch connected TV ad formats through IRCODE partnership
The companies will launch IRCODE-powered interactive TV experiences in Sinclair's Salt Lake City and Austin markets beginning in July.
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Roku forges social advertising partnership with Smartly
The integration connects Smartly directly with Roku Ads Manager through the Roku Ads API, and is available to advertisers today.
At opening day of StreamTV Show, Fox-Roku deal gets pulled apart
The blockbuster $22 billion deal was on the top of everyone's mind during the first full day of the 2026 StreamTV Show in Denver.
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California DOJ won’t confirm probe into Fox-Roku deal, but there are signs
The state is involved in a number of investigations or lawsuits involving media mergers, including Nexstar's acquisition of TEGNA and Paramount's merger with Warner Bros Discovery.
EXCLUSIVE
Netflix stock dips amid report company missed opportunity to buy Roku
The world's most-popular streaming service couldn't buy Roku or Warner Bros Discovery; now, it has its sights set on a well-known content production company.
Sinclair’s One Media to host ATSC 3.0 event in Maryland
The annual symposium focuses on technological improvements and advancements in NextGen TV.
Akta launches cloud video platform on Oracle Cloud Infrastructure
The platform enables end-to-end video operations — ingest, routing, playout and distribution — within a single cloud-native environment.
Comscore: Consumers increasingly turn to AI when making purchases
Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple websites.
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Spectrum awards $300,000 in new scholarships
The latest awards bring the total amount distributed through the Spectrum Scholars program to more than $2 million since the initiative began six years ago.
Parks: Fox tie-up with Roku boosts streaming media reach of both companies
Roku’s strategic value lies in controlling content discovery and advertising opportunities within the connected TV ecosystem, extending beyond hardware.
DATA
VAB: Connected TV ownership reaching saturation point in U.S.
Most households in the U.S. who want a connected TV device already have one, while the number of customers paying for traditional TV has fallen over the past few years.
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DATA
Report: Marketers feel AI scrutiny leaves something to be desired
Measurement and operational fragmentation remain major challenges, with 63 percent unable to measure cross-channel performance effectively, according to the report.