Technology
Articles involving technology companies, hardware, software and industry trends.
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.
Antenna: Amazon driving most Fox One sign-ups
Amazon was the single-biggest point of sales for Fox's new streaming service Fox One in August, according to Antenna.
Roku unveils first native smart projector built by Aurzen
Roku has expanded beyond televisions and streaming boxes with the release of its first-ever smart projector for the U.S. market.
Traditional TV dominates streaming’s share of TV time in August
Broadcast television saw its largest increase in share of time spent with television during Nielsen's measurement period for August.
THE GAUGE
Deadline parent Penske Media sues Google over web traffic losses
Penske Media has filed a lawsuit against Google, alleging the company scrapes its editorial content to power its AI summaries without providing ample traffic back to its websites.
TiVo announces new measurement pact with HyphaMetrics
Xperi's connected television platform TiVo has announced a new partnership with HyphaMetrics aimed at advancing cross-platform media measurement.
DirecTV launches new Hispanic campaign with Adamari López
DirecTV’s new campaign was developed in partnership with Televisa-Univision and will run across television, radio, social media and other digital platforms.
YouTube adjusts NFL game viewer count, raising questions about accuracy
The Google-owned streaming service said it under-counted the viewership of its NFL game in Brazil.
Viewpoint: When did Nielsen become an extension of YouTube’s publicity department?
In light of Nielsen and YouTube’s recent missteps, it will be interesting to see whether the industry accepts the report as gospel or start to question it.
WBD CEO David Zaslav: HBO Max price will go up over time
Zaslav believes the value of WBD's content isn't reflected in the current price of HBO Max, but a planned divestiture of the company's cable networks could make a price increase harder to justify.
Nielsen: Hispanic audiences drive digital creation, soccer fandom
Hispanic audiences are shaping U.S. media trends, even as Spanish-language consumers feel they are under-represented.
Locality, Deben unify local TV ad buys through Collective platform
The new platform combines local broadcast, cable and streaming inventory into a single audience-first, data-driven workflow for national advertisers.