Technology
Articles involving technology companies, hardware, software and industry trends.
HP to launch advertising platform on PCs, streaming video app
The company hopes to use insights from its desktop and laptop computers to help advertisers target PC and streaming video users.
PubMatic launches AI-powered sports marketplace with game moment curation
PubMatic's new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time.
Americans drawn to special interest bundles, Bango says
A growing number of American consumers are signing up for specialist subscriptions that reflect their personal interests.
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WARC: Reddit to grow advertising revenue to $1.8 billion in 2025
Reddit accounts for a fraction of overall social media spending, but its platform revenue is expected to grow substantially over time.
SES finalizes Intelsat merger after FCC approval
SES and Intelsat have closed on their merger after receiving FCC approval to transfer radio spectrum licenses from one company to the other.
Mediaocean: Connected TV sees strong interest among ad buyers
Marketers are continuing to prioritize streaming apps and platforms within their budgets; social media and digital ad buys also remain strong.
Parks Associates seeks speakers, papers for Future of Video conference
Parks Associates has announced the agenda and issued a call for speakers and papers for its 8th annual "Future of Video: Business of Streaming" conference.
RCA to begin using Samsung’s Tizen OS in smart TVs
Tizen-powered RCA TVs will begin shipping in the U.S., Canada and Mexico later this year; other manufacturers will also integrate Tizen into smart TVs sold in Europe and Australia.
Broadcasters losing ad revenue due to AI recommendations
Marketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming rate, Futuri revealed.
Traditional TV share declines in Nielsen’s “The Gauge” for June
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June
Fox News licenses “Ruthless” podcast as part of new media expansion
Fox News has launched a new media business and agreed to license the hit political podcast "Ruthless."
Viant reveals ad tech partnership with LG Ad Solutions
Inventory from more than 45 million LG smart TVs and smart screens used in the United States is now available through Viant's demand-side platform.