Results for: YouTube+TV
Fox News audience outnumbers other networks on YouTube in August
Fox News finished August as the leading news brand on YouTube, racking up 386.2 million views and outpacing both broadcast and cable rivals, according to data released by social media analytics firm Emplifi.
Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
Traditional TV dominates streaming’s share of TV time in August
Broadcast television saw its largest increase in share of time spent with television during Nielsen's measurement period for August.
THE GAUGE
DirecTV launches new Hispanic campaign with Adamari López
DirecTV’s new campaign was developed in partnership with Televisa-Univision and will run across television, radio, social media and other digital platforms.
YouTube adjusts NFL game viewer count, raising questions about accuracy
The Google-owned streaming service said it under-counted the viewership of its NFL game in Brazil.
Viewpoint: When did Nielsen become an extension of YouTube’s publicity department?
In light of Nielsen and YouTube’s recent missteps, it will be interesting to see whether the industry accepts the report as gospel or start to question it.
S&P Global: Pay TV penetration continues to decline amid shift to streaming
Pay TV penetration fell to 34.4 percent in 2024 as cord cutting fueled the sector’s ninth consecutive year of decline.
Everyone TV: Freely now reaches 500,000 British users
Freely backer Everyone TV says the streaming platform now reaches half a million viewers in the United Kingdom.
Athlos picks Scripps Sports, Ion to serve as TV partner
Athlos has tapped the E. W. Scripps Company and its broadcast network Ion to serve as the domestic television distributor for this year's Athlos NYC competition.
YouTube grabs 17 million viewers to NFL Brazil game
Before the game was played, questions were raised about how Nielsen and YouTube would collect and report viewership figures.
VAB report: YouTube nukes 179 million problematic videos over six years
Child safety violations and scams drive majority of removals as YouTube purges billions of videos, channels and comments.
Charter repositions business around new pay TV packages
A Charter executive said the inclusion of streaming apps in Spectrum TV packages help differentiate its cable TV service in a growing sea of streaming competitors.