Results for: YouTube TV
Super Bowl LX grabs 125 million viewers, doesn’t break TV records
Super Bowl LX attracted more than 130 million viewers, but failed to set overall viewership records for NBC and Peacock.
RATINGS
FCC broadcast TV ownership cap gets hearing on Capitol Hill
Lawmakers showed mixed views, balancing concerns over consolidation against fears that failing to modernize rules will further weaken local TV news.
FIRST ON THE DESK
“Wizard of Oz” to air on broadcast via MeTV in October
The 1939 film will air in October as part of a special Halloween-themed programming franchise.
YouTube ad revenue grows to $11.4 billion during Q4
YouTube's effort in convincing viewers and Madison Avenue that its product is as premium as traditional TV appears to be working.
EARNINGS REPORT
Willow to stream Team USA cricket matches for free on YouTube
Willow by Cricbuzz will stream all four Team USA matches from the ICC Men's T20 World Cup free on YouTube.
Emplifi: Fox News is top news brand on YouTube in January
Fox News led all news brands on YouTube in January with 466 million video views, according to Emplifi data.
Cadent claims full directness across connected TV supply
The platform processes about 200 billion impressions daily and reaches over 125 million households.
Google issues legal threat against Barb, Kantar Media over YouTube measurement
Advertisers face growing opacity as YouTube claims TV dominance while withholding detailed content-level data.
YouTube hires Austin Gaddis to lead media, sports partnerships
Google-owned streaming platform YouTube has poached a senior DIRECTV executive to lead the growth of its media and sports partnerships.
FIRST TO REPORT
EXECUTIVE MOVES
Newsletter platform Substack launches streaming TV app
Substack has launched a dedicated streaming app for two smart television platforms.
TVB: Streaming is great, but most prefer watching live sports on broadcast
The TV industry trade association used Nielsen data to show that most people prefer watching football games on broadcast networks.
YouTube surpasses BBC in audience reach metric in U.K.
The BBC said it still leads on deeper engagement, averaging 47 million viewers using its 15-minute measure.