Results for: YouTube TV

YouTube ad revenue grows to $11.4 billion during Q4
YouTube's effort in convincing viewers and Madison Avenue that its product is as premium as traditional TV appears to be working.
EARNINGS REPORT

Willow to stream Team USA cricket matches for free on YouTube
Willow by Cricbuzz will stream all four Team USA matches from the ICC Men's T20 World Cup free on YouTube.

Cadent claims full directness across connected TV supply
The platform processes about 200 billion impressions daily and reaches over 125 million households.

YouTube hires Austin Gaddis to lead media, sports partnerships
Google-owned streaming platform YouTube has poached a senior DIRECTV executive to lead the growth of its media and sports partnerships.
FIRST TO REPORT
EXECUTIVE MOVES

Newsletter platform Substack launches streaming TV app
Substack has launched a dedicated streaming app for two smart television platforms.

TVB: Streaming is great, but most prefer watching live sports on broadcast
The TV industry trade association used Nielsen data to show that most people prefer watching football games on broadcast networks.

Nielsen: YouTube flat, Paramount rises in Media Distributor Gauge
Paramount displaced NBC Universal as the third-largest media distributor during Nielsen's November measurement month.
DATA

Nielsen: Network TV viewership slumps during second week of December
Nielsen data showed lower network TV viewing in mid-December, with average audiences for top broadcast programs falling week over week.
RATINGS

YouTube to stream Academy Awards starting in 2029
YouTube has secured the exclusive global streaming rights to the Academy Awards under a new multi-year deal starting in 2029.
