Results for: direct tv program channel
DoubleVerify partners with Spectrum Reach to improve streaming TV campaign performance
Spectrum Reach will provide show-level data, giving advertisers insight into the specific programs their ads run alongside.
Gray Media gets FCC approval to acquire Allen Media TV stations
The FCC has approved the transfer of 10 local television broadcast licenses from Allen Media Group to peer broadcaster Gray Media.
FIRST ON THE DESK
CBS News Radio to end in May, 700 affiliates scrambling for new national programming
The move reflects broader challenges facing radio amid competition from streaming audio and digital platforms.
Survey: Consumers willing to purchase low-cost NextGen TV box
The findings come as broadcasters push adoption of NextGen TV, which requires new compatible devices.
NEXTGEN TV
VAB: Most prospective voters engage with ad-supported TV
Viewers exposed to political messaging on TV are more likely to engage, seek information and take action.
CBS News streaming channel stages walkout amid contract negotiations
WGA East members at CBS News 24/7 staged a two-coast walkout after failing to reach a new contract with Paramount.
Korean broadcaster to partner with Sinclair on NextGen TV channel, tech
K-Channel 82 is expected to reach about 30 million homes through Sinclair’s NextGen TV broadcast network.
FIRST ON THE DESK
DIRECTV adds NCAA March Madness multiview option
DIRECTV is introducing new viewing tools ahead of the 2026 NCAA Men’s Basketball Tournament, including a multiview “Mix” channel and expanded functionality within its mobile app.
Charter brings NCAA March Madness multiview to Spectrum TV app
The feature is available across connected devices and smart TVs including Apple TV, Roku, Xbox and Xumo platforms.
Court TV finalizes layoffs; Matt Johnson, Julie Grant depart network
Several anchors and staff members were let go as the network reduced its live programming lineup and shifted operations from Atlanta to New York.
Dish Network forced to drop Gray Media local TV stations
The blackout affects viewers in major markets including Atlanta, Tampa, Phoenix and Cleveland.
Estrella TV sees strongest ratings in 5 years
MediaCo says its Spanish-language broadcast network Estrella TV experienced its strongest ratings in five years, based on Nielsen viewership data released this week. The network reported a 51 percent increase in its Monday through Sunday prime-time audience among adults 18–49 ... Read more