Key Points
- Estrella TV posted its strongest ratings in five years, with prime-time viewership among adults 18–49 rising 51 percent season-to-date.
- February prime-time ratings increased 65 percent year over year, with the network reporting gains in 11 of the past 15 months.
- Growth was driven by programs like “100 Latinos Dijeron,” “Tengo Talento, Mucho Talento” and the new daytime show “Sin Filtro.”
MediaCo says its Spanish-language broadcast network Estrella TV experienced its strongest ratings in five years, based on Nielsen viewership data released this week.
The network reported a 51 percent increase in its Monday through Sunday prime-time audience among adults 18–49 on a season-to-date basis. In February, EstrellaTV averaged 40,900 viewers in the demographic during prime time, marking the network’s highest monthly performance since May 2022.
Year-over growth also accelerated, with February prime-time ratings rising 65 percent compared with the same month a year earlier. MediaCo said the network has recorded year-over monthly gains in 11 of the past 15 months.
The broadcaster is the fastest-growing Spanish-language network in the country, MediaCo said in a statement. The network primarily competes against Univision and Comcast-owned Telemundo, which have stronger viewership numbers.
MediaCo said Estrella TV’s growth was primarily attributable to a stronger slate of programming across its schedule, including “100 Latinos Dijeron,” which grew 90 percent, and “Tengo Talento, Mucho Talento,” which increased 51 percent. Other programs also delivered sizable gains, including “Alarma TV,” up 43 percent; “Noticiero Cierre de Edición,” up 60 percent; and “24 Horas Late,” which rose 75 percent.
The network’s recently launched daytime program “Sin Filtro” has also contributed to audience growth. MediaCo said the show delivered consistent double-digit performance following its debut and reached a peak audience of 22,300 adults 18–49 in February.
Weekend programming also experienced strong momentum. “Cine Estrella,” the network’s movie block, posted a 96 percent increase, while several daytime blocks delivered gains ranging from 80 percent to 98 percent.
