Results for: local+now+tv+channels
Viant to acquire TVision Insights for $40 million
The combined platform will offer advertisers a unified view of campaign performance across linear and streaming TV, free from platform self-attribution bias.
FIRST ON THE DESK
Scripps digital channels added to Local Now app
Scripps is now offering its digital and multicast networks through the free streaming app Local Now.
Ampere: Streaming movies have fewer ads than episodic TV series
TV shows have a higher ad load per minute of content viewed compared to moves across popular streaming apps and services, according to Ampere Analysis.
DATA
Sling TV launches “Essential” pack with ESPN, Disney Channel
The plan costs $20 per month and includes access to two ESPN network, the Disney Channel, MeTV and other networks.
Locality acquires media planning software developer Deben
The deal adds planning and optimization tools for better audience targeting across broadcast and streaming, Locality said.
Comcast pulls Scripps-owned channels from Xfinity TV
It's no April Fool's joke — some Comcast customers woke up to find one or more of their favorite TV stations missing from their Xfinity TV packages early Wednesday morning.
FIRST ON THE DESK
DIRECTV adds new channels for MLB games from 9 teams
DIRECTV expanded its MLB deal to carry local broadcasts from nine additional teams moving off FanDuel Sports Network.
DoubleVerify partners with Spectrum Reach to improve streaming TV campaign performance
Spectrum Reach will provide show-level data, giving advertisers insight into the specific programs their ads run alongside.
Gray Media gets FCC approval to acquire Allen Media TV stations
The FCC has approved the transfer of 10 local television broadcast licenses from Allen Media Group to peer broadcaster Gray Media.
FIRST ON THE DESK
Survey: Consumers willing to purchase low-cost NextGen TV box
The findings come as broadcasters push adoption of NextGen TV, which requires new compatible devices.
NEXTGEN TV
DIRECTV adds NCAA March Madness multiview option
DIRECTV is introducing new viewing tools ahead of the 2026 NCAA Men’s Basketball Tournament, including a multiview “Mix” channel and expanded functionality within its mobile app.
Dish Network forced to drop Gray Media local TV stations
The blackout affects viewers in major markets including Atlanta, Tampa, Phoenix and Cleveland.