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AT&T will ease marketing of DirecTV outside rural areas, executive says
AT&T will ease marketing initiatives for its satellite television platform DirecTV to most customers, with limited exceptions, a company executive said this week.
Exclusive: AT&T stops marketing Watch AT&T, says new service isn’t meant for cord-cutters
AT&T says its new streaming service, AT&T TV, is targeted at cable customers who are satisfied with their service but want other options.
Report: Marketers feel AI scrutiny leaves something to be desired
Measurement and operational fragmentation remain major challenges, with 63 percent unable to measure cross-channel performance effectively, according to the report.
Nielsen, Mediaocean expand partnership to support advanced audience measurement
The collaboration is designed to improve consistency across planning, activation and measurement as campaigns span increasingly fragmented media environments, Nielsen said.
Synamedia updates Quortex PowerVu to accelerate IP-based distribution
Synamedia is rolling out an updated version of its Quortex PowerVu platform to position it as a reliable, low-cost alternative to satellite delivery.
Parks: As broadband companies compete on service, customer satisfaction increases
Perception inside the home is becoming a key factor influencing customer satisfaction, retention and brand loyalty as competition grows in the broadband sector.
DATA
Index Exchange, Gracenote expand show-level transparency for ad buys
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
CES 2026
Madhive announces Fraud Free Guarantee for local ad buyers
The guarantee is meant to enhance confidence in the buying and outcomes process.
Hub: Streaming bundles are boosting subscription video adoption
Consumers who pay for at least one streaming service through a bundle have a higher number of video subscriptions compared to those who don't.
24i partners with Bitmovin on Advanced Advertising product
24i, the pioneering data-driven video streaming company, has selected Bitmovin, a leading provider of video streaming technology, as its go-to-market integration partner for its new Advanced Advertising solution, which will launch at NAB Show 2025.
GCI begins offering Xumo Stream Box to customers
GCI Communications has become the latest company to offer its subscribers access to the Xumo Stream Box.
Xumo CEO Colin Petrie-Norris departs company
The executive spent 12 years at the technology company, overseeing its development and its acquisition by Comcast and Charter.