Madhive says it is doubling down on its efforts to promote high-quality advertising inventory to prospective buyers of all sizes by introducing a new Fraud Free Guarantee that will help reduce risk and enhance outcomes.
The guarantee is targeted at smaller ad buyers and those with lower budgets, who are typically priced out of fraud protections offered by some platforms to larger advertisers, the company said.
“This policy is another safeguard we’re introducing to protect local ad spend, ensuring that local advertisers in every community have the same critical tools that massive brands with equally massive budgets have access to,” Spencer Potts, the CEO of Madhive, said in a statement. “At the end of the day, fraud isn’t just a cost issue – it’s a performance killer. Actively working to detect and prevent it is another step we’re taking to drive outcomes.”
Madhive says it uses a multi-layer approach to ensure ad buyers are not wasting their time, money or resources when they launch campaigns on their platform. Among other things, Madhive forges “trusted partnerships” with leading, MRC-accredited, quality supply firms, including HUMAN Security. It also allows buyers to make direct purchases from premium publishers, virtual cable TV operators and streaming services, which increases efficiency and decrease complexity.
“This announcement underscores Madhive’s unwavering commitment to transparency and quality,” said Stu Solomon, the CEO of HUMAN Security. “As a long-standing partner, Madhive has prioritized building a scalable, secure solution that stands out in the market. By backing their promise with meaningful action, Madhive is helping to preserve the safety and integrity of the digital ecosystem—delivering a secure, trustworthy advertising experience for every client.”
Madhive also uses proprietary technology, including artificial intelligence tools, that detect and prevent fraud by examining inventory and assigning unique fingerprints to publishers and their supply paths.
“This multilayered approach builds on Madhive’s years-long commitment to protecting partners from wasted spend,” a Madhive spokesperson said in a release on Wednesday. “Within the program, Madhive will provide a credit to its demand partners for any suspect traffic provided certain basic criteria are met.”
