Artificial Intelligence
Report: The Trade Desk holds talks with OpenAI on advertising pact
The discussions follow a difficult year for The Trade Desk, whose stock had fallen roughly one-third amid slowing growth and rising competition.
LiveOne says artificial intelligence helped company cut 250 jobs
LiveOne said its ongoing investments in artificial intelligence helped the company eliminate more than 250 jobs last year.
IAB launches new initiative to refresh ad campaign measurements
IAB has unveiled Project Eidos, a multi-year effort to create shared, interoperable standards for cross-channel advertising measurement.
Bango survey: Consumers juggle four paid AI tools on average, price fatigue setting in
Nearly two-thirds use AI daily, and 14 percent pay for eight or more services, qualifying them as superusers, according to Bango's survey.
Amazon launches AI-powered recaps feature on Prime Video
Prime Video has rolled out AI-powered Video Recaps in beta to summarize key plot points before new seasons.
Bango adds AI products from DeepL to Digital Vending Machine
Bango is broadening the subscriptions offered in its Digital Vending Machine by integrating AI-powered products from DeepL.
Sky News to use AI platforms developed by Washington Post
Sky News partnered with the Washington Post's Arc XP to power its five-year digital transformation initiative, Sky News 2030.
DIRECTV, Glance partner on artificial intelligence ad, data features
The features will include personalized marketing experiences and data-driven information like weather forecasts and sports scores.
OpenAI wants to make ChatGPT less woke
The company says it is developing its current and future iterations of the popular chatbot to return results with less political and social bias.
LG: Marketers call for balance in creative, data as budgets shift to CTV
Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about how AI will influence creative and data-driven decisions.
DATA
Deadline parent Penske Media sues Google over web traffic losses
Penske Media has filed a lawsuit against Google, alleging the company scrapes its editorial content to power its AI summaries without providing ample traffic back to its websites.
Canela Media unveils AI-powered host Diego
Canela Media has introduced Diego, an AI-generated virtual host designed to boost engagement to its streaming rewards program Club Canela.