Artificial Intelligence
Stories and news coverage about artificial intelligence, particularly as it relates to the film and television industries, local media, advertising, broadcasting, streaming, measurement, data and marketing.
Hub: Smart TV operating systems increasingly shape content discovery
Roku powers the primary television environment for 37 percent of streaming viewers, followed by Fire TV at 17 percent.
DATA
Roku raises prices of streaming devices, ongoing memory shortage blamed
The cost of some Roku streaming devices has increased by as much as 50 percent as the company works through ongoing component shortages caused by the AI craze.
FIRST ON THE DESK
YouTube clamps down on low-quality, artificial intelligence-generated videos
The updated guidance targets repetitive or template-based videos, emotionally manipulative content and AI personas discussing sensitive subjects.
WPP Media launches initiative to develop AI standards for TV and video advertising
WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.
Samba acquires Bestever AI to accelerate autonomous advertising tools
The acquisition adds Bestever’s generative AI capabilities for campaign planning, creative development and competitive analysis.
Comscore: Consumers increasingly turn to AI when making purchases
Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple websites.
FIRST ON THE DESK
Report: Marketers feel AI scrutiny leaves something to be desired
Measurement and operational fragmentation remain major challenges, with 63 percent unable to measure cross-channel performance effectively, according to the report.
Google TV rolls out new features, including soccer portal
The soccer portal will aggregate live games and highlights, while other features powered by Gemini are also rolling out to select TCL TVs now.
Spectrum Reach integrates Anoki AI to further streaming ad transparency
The integration uses Anoki's ContextIQ to analyze live and on-demand content at the scene level, which improves transparency and brand stability, the companies said.
New York lawmakers approve bill limiting AI crawling of news articles
The law would require artificial intelligence-powered scraping robots to identify themselves accurately when they attempt or actually access news articles online.
Cox Media to pay $880,000 to settle FTC probe over AI-powered targeted ad tool
Cox Media has agreed to settle a Federal Trade Commission probe over its marketing of AI-powered tools used to monitor conversations and deliver targeted ads.
Viewpoint: At NAB Show, AI moves from hype to newsroom reality
Artificial intelligence was on everyone's mind at NAB Show this year; vendors took that opportunity to pitch their various AI-powered broadcast solutions.
By:
Kirk Varner
OPINION