Artificial Intelligence
Stories and news coverage about artificial intelligence, particularly as it relates to the film and television industries, local media, advertising, broadcasting, streaming, measurement, data and marketing.
IAB updates AI disclosure guidance as regulators tighten rules
The framework calls for disclosure when AI materially affects authenticity, identity or representation, and follows local laws passed by officials in places like California and New York.
ARTIFICIAL INTELLIGENCE
TikTok parent ByteDance joins MPA to help fight AI-driven copyright infringement
The agreement covers models such as Seedance and Seedream, which are offered across different but related subsidiary businesses of TikTok.
IAB Tech Lab updates AI advertising framework with AAMP 2.3
The update is designed to make AI agents more practical for use in real advertising operations, including planning, buying, selling and optimization.
NewsNation to host town hall on artificial intelligence
“The Future is Now: A NewsNation Town Hall” will be moderated by Chris Cuomo from the network’s New York studio.
ARTIFICIAL INTELLIGENCE
Facebook parent Meta signs AI licensing agreement with Newsmax
Newsmax is one of several right-of-center news outlets to ink a partnership with Meta Platforms in recent months; others include Fox News Media, the Daily Caller and the Washington Examiner.
ARTIFICIAL INTELLIGENCE
Hub: Smart TV operating systems increasingly shape content discovery
Roku powers the primary television environment for 37 percent of streaming viewers, followed by Fire TV at 17 percent.
DATA
Roku raises prices of streaming devices, ongoing memory shortage blamed
The cost of some Roku streaming devices has increased by as much as 50 percent as the company works through ongoing component shortages caused by the AI craze.
FIRST ON THE DESK
YouTube clamps down on low-quality, artificial intelligence-generated videos
The updated guidance targets repetitive or template-based videos, emotionally manipulative content and AI personas discussing sensitive subjects.
WPP Media launches initiative to develop AI standards for TV and video advertising
WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.
Samba acquires Bestever AI to accelerate autonomous advertising tools
The acquisition adds Bestever’s generative AI capabilities for campaign planning, creative development and competitive analysis.
Comscore: Consumers increasingly turn to AI when making purchases
Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple websites.
FIRST ON THE DESK
Report: Marketers feel AI scrutiny leaves something to be desired
Measurement and operational fragmentation remain major challenges, with 63 percent unable to measure cross-channel performance effectively, according to the report.