Artificial Intelligence
Comscore: Consumers increasingly turn to AI when making purchases
Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple websites.
FIRST ON THE DESK
Report: Marketers feel AI scrutiny leaves something to be desired
Measurement and operational fragmentation remain major challenges, with 63 percent unable to measure cross-channel performance effectively, according to the report.
Google TV rolls out new features, including soccer portal
The soccer portal will aggregate live games and highlights, while other features powered by Gemini are also rolling out to select TCL TVs now.
Spectrum Reach integrates Anoki AI to further streaming ad transparency
The integration uses Anoki's ContextIQ to analyze live and on-demand content at the scene level, which improves transparency and brand stability, the companies said.
New York lawmakers approve bill limiting AI crawling of news articles
The law would require artificial intelligence-powered scraping robots to identify themselves accurately when they attempt or actually access news articles online.
Cox Media to pay $880,000 to settle FTC probe over AI-powered targeted ad tool
Cox Media has agreed to settle a Federal Trade Commission probe over its marketing of AI-powered tools used to monitor conversations and deliver targeted ads.
Viewpoint: At NAB Show, AI moves from hype to newsroom reality
Artificial intelligence was on everyone's mind at NAB Show this year; vendors took that opportunity to pitch their various AI-powered broadcast solutions.
By:
Kirk Varner
OPINION
Disney pulls investment in OpenAI after company announces closure of Sora app
Disney will not proceed with a planned $1 billion investment in OpenAI following the shutdown of its Sora platform.
Charter names John Lee as Head of Intelligence Ventures
Charter Communications has named John Lee as Head of Intelligence Ventures, establishing a new leadership role focused on developing data- and AI-driven products and partnerships.
Gracenote: AI will influence audience discovery, engagement with content
Streaming platforms are adopting AI tools to deliver faster, more personalized and real-time content recommendations, but they still need reliable metadata to avoid "hallucinations."
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Amagi: FAST streamers begin to embrace artificial intelligence for workflows
Media companies are increasingly using AI tools for metadata, captioning, translation and other high-volume content management tasks.
Gracenote sues ChatGPT developer OpenAI for copyright infringement
The case could test whether the structure and organization of proprietary datasets are protected under copyright law.