CBS Sports
EDO: Football ads continue to deliver high returns for marketers, TV platforms
The NFL continues to deliver unrivaled value for advertisers, according to the latest installment of EDO's NFL TV Outcomes Report released this week.
Pac 12 to remain on CBS Sports through 2031
The Pac 12 Conference has renewed its agreement with Paramount Global and CBS Sports to serve as its TV broadcast partner for a few more years.
Looper: Streamers shrug off sports on apps
Most TV fans surveyed by the data analytics firm said sports weren't a determining factor in staying with or churning out of a streaming service.
NCAA March Madness games available on streaming services
The 2025 NCAA March Madness games will be widely available online — and sports fans only need two streaming services to watch all games.
Miami CBS station to debut virtual reality studio
A television station in Miami will become the sixth owned by Paramount Global to debut a mixed augmented reality-virtual reality studio.
Fubo readying cheaper “Sports & Broadcasting” package
The plan is expected to cost between $20 and $30 less than Fubo's current base programming package, and include access to major broadcast and sports-inclusive networks.
Nielsen: Football boosted season TV viewership in January
NFL and college football programming, plus other live events, helped lift traditional TV's share of viewership over streaming's lead in January.
Broadcast, cable TV continue to top Nielsen’s The Gauge
Linear TV captured more than 46 percent of total TV time in December, compared with streaming's 43 percent.
Legendary sports broadcaster Greg Gumbel dies at 78
Long-time sports television broadcaster Greg Gumbel died on Friday at the age of 78; his family attributed the cause of death to a prolonged battle with cancer.
Black Friday NFL game draws over 13 million to Prime Video
More than 13 million people watched some or all of Amazon's football game between the Raiders and the Chiefs last Friday.
NFL: 141 million watched football on Thanksgiving Day
Fox sports won the day, while CBS came in second, according to Nielsen data released by the league.
Fox, NBC grab millions of viewers with Thanksgiving football games
The Fox match-up between the Cowboys and the Giants averaged 38.5 million viewers on broadcast, cable and streaming, the network said.