Sky, Channel 4, ITV forge video advertising partnership
The three broadcasters will allow small- and medium-sized businesses, and eventually ad agencies, to launch one campaign across all their linear channels and platforms.
Channel 4 is a British broadcast network that provides culturally-relevant, alternative programming. The channel was established in 1982 to provide competition to the British Broadcasting Corporation (BBC) and its two channels. It is mostly funded through commercial advertisements that run before and during programs.
The three broadcasters will allow small- and medium-sized businesses, and eventually ad agencies, to launch one campaign across all their linear channels and platforms.
Mahon’s resignation comes as the public service broadcaster addresses a shift from traditional TV to streaming platforms in the United Kingdom.
Everyone TV, the media consortium backed by the United Kingdom’s four main public service broadcasters (PSBs), has added more channels to its free streaming service Freely TV.
Broadcasters like the BBC and ITV are viewed favorably by the public, but continue to face pressure from streaming services and other forms of entertainment and news.
New episodes of The Simpsons will debut first on Disney Plus, then air later on E4, with limited content available to stream on the Channel 4 platform.
The U.K.’s public service broadcasters will bring their Freely television platform to Amazon Fire TVs later this year.
YouTube was the biggest OTT distribution platform for Channel 4, with more than 4 million live and on-demand streaming minutes.
Channel 4 saw its digital audience increase 30 percent in the month of June
hannel 4 saw a three-fold increase in viewership of its shows on social video platform YouTube
Channel 4 has refreshed its brand identity to bring greater emphasis to its digital and streaming platforms and products.
The service offers streaming versions of linear channels and on-demand content from Britain’s public service broadcasters.
Everyone TV has offered a first look at Freely, a new British streaming service that will make broadcast TV signals available online.
Channel 4 says it will lay off around 240 workers and sell its London-based headquarters.
As in other areas, British streamers are becoming increasingly weary of costs associated with premium services.
Britain’s Channel 4 is launching two free, ad-supported streaming channels in the United States.
The UK’s Channel 4 reported records in its earnings and content investment during 2022.
Channel 4 and Comcast’s Sky have extended a multi-year partnership that will allow fans of Formula 1 to watch some coverage on free TV.
Disney has agreed to license older TV comedies, thrillers and dramas to Channel 4 for its streaming service.
Plans to privatize the British public broadcaster Channel 4 may be over after government officials said they are working on a new business plan for the network.
Channel 4 says it will re-organize its linear channels and on-demand services around the “Channel 4” brand identity.
A new British television show set to air on Channel 4 will let the audience decide whether Jimmy Carr destroys historic art.
Some lawmakers expressed concern that the sale of Channel 4 to private investors could diminish alternate programming on the network.
Discovery Communications is reportedly exploring a potential bid for British broadcaster Channel 4, according to a report.
The UK’s fourth major terrestrial broadcast TV network could go privatized by 2024, according to a key government official.