Amazon to bring Freely to Fire TVs in United Kingdom
The U.K.’s public service broadcasters will bring their Freely television platform to Amazon Fire TVs later this year.
Channel 4 is a British broadcast network that provides culturally-relevant, alternative programming. The channel was established in 1982 to provide competition to the British Broadcasting Corporation (BBC) and its two channels. It is mostly funded through commercial advertisements that run before and during programs.
The U.K.’s public service broadcasters will bring their Freely television platform to Amazon Fire TVs later this year.
YouTube was the biggest OTT distribution platform for Channel 4, with more than 4 million live and on-demand streaming minutes.
Channel 4 saw its digital audience increase 30 percent in the month of June
hannel 4 saw a three-fold increase in viewership of its shows on social video platform YouTube
Channel 4 has refreshed its brand identity to bring greater emphasis to its digital and streaming platforms and products.
The service offers streaming versions of linear channels and on-demand content from Britain’s public service broadcasters.
Everyone TV has offered a first look at Freely, a new British streaming service that will make broadcast TV signals available online.
Channel 4 says it will lay off around 240 workers and sell its London-based headquarters.
As in other areas, British streamers are becoming increasingly weary of costs associated with premium services.
Britain’s Channel 4 is launching two free, ad-supported streaming channels in the United States.