Comcast
Comcast ($CMCSA) is a multi-national mass communications corporation based in Philadelphia, Pennsylvania. The company owns or operates Xfinity, NBC Universal, Telemundo and Sky Group.
Xumo starts selling ad inventory through OpenPath
Xumo has added OpenPath from The Trade Desk to provide more direct programmatic access to its connected TV inventory through FreeWheel.
Comcast revenue weighed by ongoing losses at Xfinity TV, Xfinity Internet; Peacock grows
Comcast posted mixed financial results for its fourth quarter (Q4), beating Wall Street expectations on overall earnings while narrowly missing revenue forecasts from the period.
EARNINGS REPORT
EDO launches “Always On” measurement tool with NBC, Paramount
The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow disruption.
NBC: Super Bowl LX, Winter Olympic Games will stream in 4K
Comcast's NBC Universal says it will offer its presentation of Super Bowl LX and the 2026 Winter Olympic Games in ultra high-definition.
Comcast rebrands loyalty program as Xfinity Membership
Comcast is rebranding its loyalty program for Xfinity TV and Internet subscribers as "Xfinity Membership," which will offer discounts, perks and prizes simply for being a customer.
Versant completes acquisition of Free TV Networks
Versant has finalized the acquisition of Free TV Networks, the broadcast-focused media company founded by industry veteran Jonathan Katz.
Xumo forges partnerships for new advanced audience targeting identity solution
The platform combines Xumo viewership data with third-party identity and household data while maintaining a privacy-first approach.
CES 2026
Comcast completes spin-out of cable networks into Versant
Comcast completed the spin-off of its cable networks into Versant Media Group, which began trading publicly under the ticker VSNT.
NBC previews AI-driven advertising formats ahead of CES
NBC Universal unveiled new AI-powered ad tech and data products designed to link premium video advertising to measurable business outcomes.
Spectrum News lands on Comcast’s Xfinity TV in several states
Charter has made good on its promise to bring its regional Spectrum News channels to Xfinity TV customers in several states.
Peacock’s Annie Luo hired by AMC Networks to lead streaming growth
Her appointment follows an assertion by executives in October that AMC was transitioning from a cable networks business into a streaming-first company.
EXECUTIVE MOVES
Comcast moves into gaming, brings Luna to X1, Xumo Stream Box
Comcast is making a push into gaming by partnering with Amazon to bring that company's gaming platform Luna to its X1 set-top boxes and Xumo Stream Box.