The WICT Network, an organization focused on empowering women in technology, media and entertainment, has named Tracy Pitcher as its next President and Chief Executive Officer, the organization announced on Monday.
Pitcher will succeed Maria E. Brennan, CAE, who previously announced her planned transition after more than 16 years leading the organization.
Pitcher’s appointment becomes effective in early April and coincides with The WICT Network’s move to a new headquarters in a tech-heavy part of Arlington, Virginia.
Pitcher joins the organization following a long executive tenure at Comcast, where she most recently served as the Senior Vice President of Comcast Business for the company’s Central Division. In that role, she led strategy, customer experience and financial performance across 12 states spanning the upper Midwest to the Gulf Coast and Florida, overseeing a team responsible for delivering services to businesses of varying sizes.
Prior to that, she held the role of Senior Vice President of Comcast Business for the Northeast Division, overseeing business-to-business growth across 14 states from Maine through Virginia and the District of Columbia. She also served as the Senior Vice President of the Greater Boston Region, managing operations across more than 300 communities in Massachusetts, New Hampshire and Maine. During her tenure in Boston, Comcast received multiple Best Places to Work recognitions from the Boston Business Journal.
Earlier in her career, Pitcher held executive leadership positions at Charter Communications, AT&T Broadband, Time Warner Cable and Thomson Consumer Electronics. Across those roles, she focused on revenue growth, operational modernization and scaling both business-to-business and business-to-consumer units, with an emphasis on customer experience and operational efficiency.
Pitcher is an alumna of The WICT Network’s Betsy Magness Leadership Institute and Betsy Magness Graduate Institute, as well as the Senior Executive Summit at Stanford Graduate School of Business. She has been named multiple times to industry Most Powerful Women lists and maintains active involvement in community and nonprofit leadership, serving on the Board of the Regional Science Consortium, as President of The Bay Point Island Foundation and as Chair of the American Heart Association of Atlanta. She earned a Bachelor of Arts degree from Purdue University.
“The WICT Network plays a vital role in advancing leaders and strengthening our industry,” Pitcher said in a statement on Monday. “I am honored to join the organization at such an important moment, and I look forward to working alongside this remarkable community to build on its strong foundation and expand its impact.”
Michelle L. Rice, the Chair of The WICT Network Board of Directors and President of TV One and Cleo TV, said the Board is confident Pitcher is positioned to guide the organization’s next phase of growth.
Founded in 1979 to advance women in cable television, The WICT Network now serves nearly 10,000 individuals through 24 domestic and international chapters and partners with major industry stakeholders to support professional development and leadership advancement across media and technology.
