Ad-supported Disney Plus will look to Hulu’s successes
Disney’s finance and ad executives say they’ll franchise lessons learned from running Hulu for a cheaper, yet-to-launch Disney Plus tier.
Disney Plus is a subscription video service operated by the Walt Disney Company. The service features family-friendly movies and TV shows from Disney’s catalog of programming. It costs $8 a month or $80 a year to subscribe.
International variants of Disney Plus also include adult-oriented programming from the Disney and 21st Century Fox libraries of content. These programs are included under the “Star” brand on the Disney Plus app.
Disney’s finance and ad executives say they’ll franchise lessons learned from running Hulu for a cheaper, yet-to-launch Disney Plus tier.
The survey suggests Disney may start cracking down on password sharing in an effort to curb freeloaders.
The Disney Plus streaming service is slated to launch in nearly five dozen more countries and territories later this summer.
Disney sees gains for its flagship streamer, ESPN Plus and Hulu, while Hulu’s Live TV product saw a dip in customers.
Amazon has rolled out a new promotion that bundles its streaming music service Amazon Music with the blockbuster streaming television service Disney Plus.
A judge in Brazil says Disney’s forthcoming streaming service “StarPlus” is too similarly named compared to Lionsgate’s “StarzPlay.”
Disney’s chief executive said there are no plans to offer a cheaper, ad-supported version of Disney Plus in the future.
Hulu and ESPN Plus also added subscribers, with the latter nearly doubling the number of customers served since last year.
Disney Plus is now available to Sky Deutschland and Sky Ticket customers on Sky Q and the Sky Ticket TV Stick.
Comcast has started rolling out Disney’s suite of streaming TV apps to users of the cable company’s X1-powere devices.