Ampere: Disney stands to win as streamers rush to license content
Disney could emerge as an early victor as a new front develops in the so-called “streaming wars:” A rush to license content to peer services.
Disney Plus is a subscription video service operated by the Walt Disney Company. The service features family-friendly movies and TV shows from Disney’s catalog of programming. It costs $8 a month or $80 a year to subscribe.
International variants of Disney Plus also include adult-oriented programming from the Disney and 21st Century Fox libraries of content. These programs are included under the “Star” brand on the Disney Plus app.
Disney could emerge as an early victor as a new front develops in the so-called “streaming wars:” A rush to license content to peer services.
Jeremy Helfand has left Disney to join Amazon, where he will oversee the company’s new ad initiatives for Prime Video.
Those with Spectrum TV Select packages can watch the ad-inclusive version of Disney Plus as part of their service.
Some shows, like “How I Met Your Mother” and “White Collar,” will be available to Netflix subscribers for more than a year.
Disney Plus and Hulu will remain separate apps, even after Hulu’s content was integrated into Disney Plus this week, an executive said.
Netflix and Prime Video will lead the pack with overall global streaming subscriptions, according to Digital TV Research.
Netflix and Amazon’s Prime Video boast the most loyal subscribers, according to a study by research firm Parks Associates.
Executives hope adding Hulu content to Disney Plus will lower churn, unlock additional advertiser value and offer a better streaming experience for subscribers.
“The NFL is so important, its scraps are like saffron,” Charles Benaiah writes.
As in other areas, British streamers are becoming increasingly weary of costs associated with premium services.