Disney Plus subscribers shrug off recent price increase
Disney Plus subscribers largely stuck with the ad-free version of the service despite a recent price increase.
Disney Plus is a subscription video service operated by the Walt Disney Company. The service features family-friendly movies and TV shows from Disney’s catalog of programming. It costs $8 a month or $80 a year to subscribe.
International variants of Disney Plus also include adult-oriented programming from the Disney and 21st Century Fox libraries of content. These programs are included under the “Star” brand on the Disney Plus app.
Disney Plus subscribers largely stuck with the ad-free version of the service despite a recent price increase.
The Walt Disney Company launched its cheaper, ad-supported plan for Disney Plus without support for Roku devices.
Disney has become the latest company to embrace ads for its cornerstone streaming service.
Former WarnerMedia CEO Jason Kilar said streaming services need to charge at least $15 a month and have 300 million customers to survive.
ESPN Plus was the fastest-growing streaming service owned by the Walt Disney Company this year, the company revealed in a quarterly earnings report on Tuesday.
Netflix is weighing the possibility of launching an ad-supported version of its streaming service as early as November.
Disney says it will hike the price of its Disney Plus and Hulu services in December.
Disney says its Hulu with Live TV service lost 100,000 customers to end the quarter with 4 million subscriptions.
Walmart has held discussions with several media companies on a partnership that could allow Walmart Plus membership to access a streaming TV service.
Disney’s finance and ad executives say they’ll franchise lessons learned from running Hulu for a cheaper, yet-to-launch Disney Plus tier.