Poll finds Apple TV Plus lagging behind Disney Plus in adoption
Both Apple and Disney offer their service to free, but to very different audiences.
Disney Plus is a subscription video service operated by the Walt Disney Company. The service features family-friendly movies and TV shows from Disney’s catalog of programming. It costs $8 a month or $80 a year to subscribe.
International variants of Disney Plus also include adult-oriented programming from the Disney and 21st Century Fox libraries of content. These programs are included under the “Star” brand on the Disney Plus app.
Both Apple and Disney offer their service to free, but to very different audiences.
Free trials to a streaming TV service are a good way to grab new customers. But companies are wrestling with ways to keep those customers around long-term.
On Friday, Disney said it believes asking customers to pay $55 a month better reflects the 60-plus live entertainment, news and sports channels offered on Hulu with Live TV.
Verizon is selling a streaming TV device for $70. Don’t buy it. Verizon’s offering the same device to 5G customers for free. Don’t take it.
Thousands of users are reporting problems accessing Disney Plus in the first hours of its public rollout on Tuesday.
Disney is happy to subsidize Disney Plus at a deep discount of $7 a month because the Mr. Mouse company wants your data.
Though the streaming media space is becoming increasingly crowded, it’s not a winner-take-all scenario, and multiple choices may ultimately be good for the industry.
BSkyB confirmed on Monday that it has entered into “preliminary discussions” with 21st Century Fox about a possible acquisition of sister services Sky Deutschland and Sky Italia.