FIFA World Cup (2026)
YouTube to serve as promotional window for FIFA World Cup matches
FIFA has struck an agreement with YouTube that will allow the rights holders to stream World Cup matches on the platform this year.
Fox partners with Los Angeles group to promote local sports events
The stations will provide expanded coverage highlighting cultural, community and stakeholder involvement tied to global sports events.
WARC: Midterm election, World Cup to boost ad spending in U.S. during 2026
WARC Media forecasts global ad spend will rise 8.9 percent to $1.19 trillion this year, with the U.S. contributing more than one third of total investment.