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Future of Video 2026

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Parks Associates: Most streamers want live TV channels, too

More than half of U.S. Internet households prefer a video package that combines live television with their favorite streaming services, according to a new report.

DATA
From left: Jennifer Kent, Vice President of Research at Parks Associates, interviews Bango's Vice President of Marketing Giles Tongue at the Future of Video conference in November 2025.

Parks Associates announces advisory board, Roku keynote at Future of Video 2026

The two-day executive conference will feature Parks Associates research from its “Streaming Video Tracker” and quarterly consumer studies.

FUTURE OF VIDEO
The Roku Ultra includes a backlit, rechargeable remote control. (Courtesy image)

Parks: Roku, Samsung are dominate connected TV platforms in U.S. homes

Control of the operating system remains a primary battleground for ad revenue, as hardware giants use their reach to scale proprietary FAST services.

FUTURE OF VIDEO
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