Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Telemundo dethrones Univision during FIFA World Cup tournament
Telemundo's prime-time coverage of the FIFA World Cup tournament is driving millions of viewers from Univision to its network.
RATINGS
Fox is most-watched network during FIFA World Cup tournament
The company has pulled in an average weekly audience of 7.48 million to 8.16 million viewers during the tournament, according to ratings data.
RATINGS
Fox News crushes CBS in prime-time ratings during recent measurement week
Fox News attracted 2.4 million viewers with prime-time programming in weekday viewing, significantly higher than CBS and ABC, according to Nielsen data.
TVB criticizes Nielsen Gauge reports as inadequate, incomplete
Nielsen's most-recent Ad-Supported Gauge report artificially inflate streaming viewership by leaving out key data and focusing on the wrong demographic, the TVB said on Wednesday.
FIRST ON THE DESK
Gracenote: AI products frequently churn out erroneous TV, film information
The study highlights risks for streaming services using certain AI tools for content discovery; errors include mixing up similarly-named titles and inaccurate cast details.
Nielsen, Mediaocean expand partnership to support advanced audience measurement
The collaboration is designed to improve consistency across planning, activation and measurement as campaigns span increasingly fragmented media environments, Nielsen said.
Nielsen: Linear radio continues to dominate digital audio space
Linear radio maintained or grew share across most demographics, highlighting its resilience in a fragmented audio market, Nielsen's report showed.
DATA
Nielsen expands Marketing Architects partnership to accelerate TV measurement data delivery
The integration combines Nielsen’s Media Data Engine with Marketing Architects’ Annika platform to improve campaign planning and analysis.
MRC reaffirms accreditation for Nielsen’s Big Data + Panels currency
The MRC said it is satisfied Nielsen has addressed points made in a March marketplace update that expressed concern about some of the intelligence firm's methodologies.
Family Entertainment Television signs measurement deal with Videoamp
Family Entertainment Television will use measurement from VideoAmp as an alternative currency ahead of its Upfront presentation.
Gracenote: CTV budgets would improve with stronger show-level data
More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.
DATA
Nielsen launches Predictive Sales Lift for advertising campaigns
The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies.