Nielsen
Nielsen (formerly Nielsen Media Research) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Comscore takes shot at Nielsen with new monthly Gauge-style report
The first report, for the August measurement period, puts broadcast and cable TV ahead of streaming in a key metric.
DATA
YouTube has milestone moment in Nielsen’s August “The Gauge” report
The social video platform captured more than 15 percent of time spent with TV on account of a summer lull across broadcast and cable TV networks and other streaming platforms.
THE GAUGE
Media Rating Council revokes Nielsen Audio PPM accreditation in several markets
Nielsen says it is working with the MRC to address concerns and improve its measurement services.
Nielsen preparing new cross-platform measurement solution
The announcement follows criticism from broadcasters and media companies about Nielsen's ability to accurately measure streaming audiences.
FIRST ON THE DESK
Ratings: 60 Minutes loses half of CBS NFL audience
CBS scored the highest sports, news and scripted series ratings of any broadcast network during Nielsen's most-recent measurement week, but it struggled to retain viewers for "60 Minutes."
RATINGS
Ratings: Football dominates networks, VMAs pull in 8 million viewers to CBS
NFL and college football games topped the broadcast TV ranker, while cable TV was dominated by games on ESPN and commentary programming on Fox News.
RATINGS
Football, Fox News dominate Nielsen’s most-recent measurement week
Football programming led Nielsen’s TV rankings during the most-recent measurement week; ESPN and Fox News dominated cable with its evening programs.
RATINGS
NBC beats Netflix in Week 1 NFL kickoff ratings battle
Netflix's U.S. viewership for its Week 1 game in Australia was lower compared to NBC's viewership for its Super Bowl rematch one day earlier.
RATINGS
ARF: Bedroom TV viewing create blind spot for measurement firms
Measurement systems that rely on information from a single TV manufacturer might miss viewing opportunities taking place on other platforms, ARF said.
Nielsen: “The Pitt,” “Abbott Elementary” lead viewing among Emmy nominees
Nielsen measured total viewing across broadcast, cable and streaming from June 2025 through May 2026.
Gracenote: Sports fans want better discovery from TV home screens
A new survey found sports fragmentation is still making it difficult for fans to figure out which channels or apps are carrying a live game or competition at any given time.
DATA
The Trade Desk forges metadata pact with Nielsen’s Gracenote
Advertisers will be able to use Gracenote content IDs, metadata and standardized taxonomy within The Trade Desk.