MRC completes accreditation of Nielsen Big Data & Panel measurement
The MRC this week formally accredited Nielsen’s Big Data & Panel National TV measurement product.
Nielsen
Nielsen to count Disney streamers as one in future “The Gauge” reports
The measurement firm attributed the change to the integration of content across Disney Plus, Hulu and ESPN Plus.
Broadcast, cable TV continue to top Nielsen’s The Gauge
Linear TV captured more than 46 percent of total TV time in December, compared with streaming’s 43 percent.
NFL games on Netflix average 30 million global viewers
Two NFL games streamed live on Netflix during the Christmas Day holiday drew 30 million viewers each, according to new data from the league.
Nielsen tackles sports discovery with Gracenote On Sports
Nielsen is launching Gracenote On Sports, which aims to make it easier for sports fans to find the channel or app that games from their teams are on.
Nielsen: Streaming apps chipped away at traditional TV’s lead in November
The U.S. presidential election and the World Series helped drive higher interest in television during the measurement month of November, according to Nielsen.
TikTok partners with Nielsen on cross-media measurement
The partnership between Nielsen and TikTok aims to give advertisers a greater ability to measure and compare their campaigns.
NFL: 141 million watched football on Thanksgiving Day
Fox sports won the day, while CBS came in second, according to Nielsen data released by the league.
Fox, NBC grab millions of viewers with Thanksgiving football games
The Fox match-up between the Cowboys and the Giants averaged 38.5 million viewers on broadcast, cable and streaming, the network said.
Fox News tops MSNBC, CNN, Newsmax in post-election ratings
Fox News averaged 2 million overall viewers with its post-election news and prime-time programming, according to Nielsen data.