Nielsen begins grouping WBD, Paramount streaming apps in “The Gauge” reports
As it did with Disney in January, Nielsen is now evaluating streaming platforms owned by WBD and Paramount as a single unit in its monthly “The Gauge” reports.
Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Nielsen: March Madness boosts traditional TV viewing over streaming
The annual men’s college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.
Sinclair networks see lift from NCAA March Madness final
Comet, Charge and TBD saw higher viewership immediately after the Florida-Houston game in key markets where CBS-owned stations are affiliates.
YouTube tops Disney in Nielsen’s Media Distributor Gauge
YouTube leapfrogged Disney on Nielsen’s monthly Media Distributor Gauge for the second time since the measurement firm began releasing the report nearly two years ago.
Ratings: 13.5 million watch NASA astronauts return to Earth
7.7 million households witnessed the return of Butch Wilmore and Suni Williams on cable news, while another 5.5 million tuned in to special coverage on the broadcast networks.
Super Bowl lifts broadcast, cable viewing over streaming in February
The championship NFL game, the NHL 4 Nations Face-Off and cable news drove time spent with traditional TV during the month.
Gracenote: FAST channels exceed 1,600 with over 178,000 unique programs
The “2025 Gracenote FAST Report” says streamers have more free content options than ever before, which poses some discovery and advertising challenges.
Gracenote: Disney Plus grows streaming sports share during Q1
Disney’s decision to integrate ESPN Plus content into Disney Plus via a content tile boosted its overall share of streaming sports during Q1, according to Gracenote.
Nielsen: Football boosted season TV viewership in January
NFL and college football programming, plus other live events, helped lift traditional TV’s share of viewership over streaming’s lead in January.
iSpot offers lower Super Bowl LIX viewership data than Fox
iSpot says the number of people who watched Super Bowl LIX is about 3 million fewer than what Fox Sports reported earlier in the week.
Paramount Global ends standoff with Nielsen
Months after its prior contract expired, Paramount and Nielsen are working together once again.
Cox Media renews measurement agreement with Nielsen
Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday.