Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Nielsen, Mediaocean expand partnership to support advanced audience measurement
The collaboration is designed to improve consistency across planning, activation and measurement as campaigns span increasingly fragmented media environments, Nielsen said.
Nielsen: Linear radio continues to dominate digital audio space
Linear radio maintained or grew share across most demographics, highlighting its resilience in a fragmented audio market, Nielsen's report showed.
DATA
Nielsen expands Marketing Architects partnership to accelerate TV measurement data delivery
The integration combines Nielsen’s Media Data Engine with Marketing Architects’ Annika platform to improve campaign planning and analysis.
MRC reaffirms accreditation for Nielsen’s Big Data + Panels currency
The MRC said it is satisfied Nielsen has addressed points made in a March marketplace update that expressed concern about some of the intelligence firm's methodologies.
Family Entertainment Television signs measurement deal with Videoamp
Family Entertainment Television will use measurement from VideoAmp as an alternative currency ahead of its Upfront presentation.
Gracenote: CTV budgets would improve with stronger show-level data
More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.
DATA
Nielsen launches Predictive Sales Lift for advertising campaigns
The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies.
Nielsen hires Julie DeTraglia away from Netflix to serve as Head of Content, Strategic Insights
Measurement and intelligence firm Nielsen has hired a senior Netflix executive to serve as the company's new editorial marketing lead.
FIRST ON THE DESK
Nielsen appoints Roberto Ruiz as Head of Measurement Sciences
Roberto Ruiz has been named the new Head of Measurement Sciences at Nielsen, the company said in a statement on Monday.
EXECUTIVE MOVES
Televisa-Univision renews measurement deal with Nielsen
Televisa-Univision has renewed its measurement partnership with Nielsen under a new multi-year agreement that expands audience measurement and data services across its portfolio of broadcast, cable, streaming and radio properties.
Gracenote: AI will influence audience discovery, engagement with content
Streaming platforms are adopting AI tools to deliver faster, more personalized and real-time content recommendations, but they still need reliable metadata to avoid "hallucinations."
FIRST ON THE DESK
A+E Global Media renews measurement pact with Nielsen
The deal covers audience measurement for brands including A&E, Lifetime and the History Channel.