Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Nielsen launches Predictive Sales Lift for advertising campaigns
The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies.
Nielsen hires Julie DeTraglia away from Netflix to serve as Head of Content, Strategic Insights
Measurement and intelligence firm Nielsen has hired a senior Netflix executive to serve as the company's new editorial marketing lead.
FIRST ON THE DESK
Nielsen appoints Roberto Ruiz as Head of Measurement Sciences
Roberto Ruiz has been named the new Head of Measurement Sciences at Nielsen, the company said in a statement on Monday.
EXECUTIVE MOVES
Televisa-Univision renews measurement deal with Nielsen
Televisa-Univision has renewed its measurement partnership with Nielsen under a new multi-year agreement that expands audience measurement and data services across its portfolio of broadcast, cable, streaming and radio properties.
Gracenote: AI will influence audience discovery, engagement with content
Streaming platforms are adopting AI tools to deliver faster, more personalized and real-time content recommendations, but they still need reliable metadata to avoid "hallucinations."
FIRST ON THE DESK
A+E Global Media renews measurement pact with Nielsen
The deal covers audience measurement for brands including A&E, Lifetime and the History Channel.
Judge pauses Cumulus lawsuit against Nielsen amid bankruptcy case
The ruling halts both Nielsen’s counterclaims and Cumulus’s antitrust claims while the broadcaster’s restructuring proceeds.
Nielsen to delay “The Gauge” report after streamers complain over metrics
Early results suggested broadcast and cable viewing rose in February due to the Super Bowl and Winter Olympic Games.
Gracenote sues ChatGPT developer OpenAI for copyright infringement
The case could test whether the structure and organization of proprietary datasets are protected under copyright law.
Media Rating Council questions Nielsen’s revised audience estimates
The watchdog reported a 10 percent decline in adults 25–54 impressions and raised concerns about panel representation and modeling accuracy.
Samsung partners with Gracenote for AI-based discovery on smart TVs
Samsung is working with Gracenote's metadata library and AI tools to improve content search and discovery on its smart TVs.
Nielsen: Traditional TV outperforms streaming without YouTube in January
Television viewing reached a 12-month high in January 2026, rising 3.7 percent compared with December, according to Nielsen.
THE GAUGE