Nielsen
Nielsen (formerly Nielsen Media Research) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
NBC beats Netflix in Week 1 NFL kickoff ratings battle
Netflix's U.S. viewership for its Week 1 game in Australia was lower compared to NBC's viewership for its Super Bowl rematch one day earlier.
RATINGS
ARF: Bedroom TV viewing create blind spot for measurement firms
Measurement systems that rely on information from a single TV manufacturer might miss viewing opportunities taking place on other platforms, ARF said.
Nielsen: “The Pitt,” “Abbott Elementary” lead viewing among Emmy nominees
Nielsen measured total viewing across broadcast, cable and streaming from June 2025 through May 2026.
Gracenote: Sports fans want better discovery from TV home screens
A new survey found sports fragmentation is still making it difficult for fans to figure out which channels or apps are carrying a live game or competition at any given time.
DATA
The Trade Desk forges metadata pact with Nielsen’s Gracenote
Advertisers will be able to use Gracenote content IDs, metadata and standardized taxonomy within The Trade Desk.
Appeals court clears way for Cumulus-Nielsen lawsuit to resume
The mandate formally returns the case to a lower court, which issued an injunction against Nielsen earlier this summer.
Nielsen: Ad-supported TV viewing slips during Q2
Sports programming, including the NBA playoffs and early World Cup coverage, helped broadcast improve on a year-over basis, but ad-supported viewership was down based on seasonal trends.
DATA
Nielsen to formalize audience measurement with wearable tech
The updates include changes to co-viewing measurement, universe estimates, household demographic assignment, weighting, Hispanic methodology, ACR tuning and householding for one ACR provider.
DASH: Few U.S. homes rely exclusively on streaming for TV
Two-thirds of Americans use a mixture of traditional and streaming platforms to watch TV on a regular basis, according to ARF's latest DASH mid-year study.
DATA
Nielsen to acquire DoubleVerify for $2.15 billion
DoubleVerify will become a privately held company under Nielsen but will continue to operate under its existing name and brand.
“Stranger Things” on Netflix leads Nielsen streaming rankings for H1 2026
Three streaming originals ranked among the top 10 overall titles, up from one during the same period last year, according to Nielsen's report.
DATA
Fox News remains top in cable ratings during July; NewsNation, MS NOW log growth milestones
Fox News Channel led cable news in July, averaging 2.33 million Monday-Sunday primetime viewers and nearly 1.5 million total-day viewers.
RATINGS