Nielsen begins grouping WBD, Paramount streaming apps in “The Gauge” reports
As it did with Disney in January, Nielsen is now evaluating streaming platforms owned by WBD and Paramount as a single unit in its monthly “The Gauge” reports.
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
As it did with Disney in January, Nielsen is now evaluating streaming platforms owned by WBD and Paramount as a single unit in its monthly “The Gauge” reports.
The annual men’s college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.
Comet, Charge and TBD saw higher viewership immediately after the Florida-Houston game in key markets where CBS-owned stations are affiliates.
YouTube leapfrogged Disney on Nielsen’s monthly Media Distributor Gauge for the second time since the measurement firm began releasing the report nearly two years ago.
7.7 million households witnessed the return of Butch Wilmore and Suni Williams on cable news, while another 5.5 million tuned in to special coverage on the broadcast networks.
The championship NFL game, the NHL 4 Nations Face-Off and cable news drove time spent with traditional TV during the month.
The “2025 Gracenote FAST Report” says streamers have more free content options than ever before, which poses some discovery and advertising challenges.
Disney’s decision to integrate ESPN Plus content into Disney Plus via a content tile boosted its overall share of streaming sports during Q1, according to Gracenote.
NFL and college football programming, plus other live events, helped lift traditional TV’s share of viewership over streaming’s lead in January.
iSpot says the number of people who watched Super Bowl LIX is about 3 million fewer than what Fox Sports reported earlier in the week.
Months after its prior contract expired, Paramount and Nielsen are working together once again.
Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday.