Gracenote
Gracenote is a media data and technology company owned by Nielsen. The company provides entertainment metadata, content identification and discovery services for television, streaming, music and sports platforms, helping media companies organize, recommend and measure content across devices and services.
Nielsen: “The Pitt,” “Abbott Elementary” lead viewing among Emmy nominees
Nielsen measured total viewing across broadcast, cable and streaming from June 2025 through May 2026.
Gracenote: Sports fans want better discovery from TV home screens
A new survey found sports fragmentation is still making it difficult for fans to figure out which channels or apps are carrying a live game or competition at any given time.
DATA
The Trade Desk forges metadata pact with Nielsen’s Gracenote
Advertisers will be able to use Gracenote content IDs, metadata and standardized taxonomy within The Trade Desk.
Gracenote: Global FAST channel count nears 2,200 as sports, news fuels expansion
The latest Gracenote Data Hub update tracks programming across six global SVOD services and more than 2,100 FAST channels.
FIRST ON THE DESK
Gracenote to help improve search, ad opportunities across Tubi, Fox One
Tubi Media Group will use Gracenote’s tools to improve search, discovery and recommendations across its streaming properties.
Xumo expands ad targeting capabilities with Gracenote, IRIS.TV pacts
The initiative aims to provide advertisers with richer content signals for improved targeting, brand safety and campaign performance.
Gracenote: AI products frequently churn out erroneous TV, film information
The study highlights risks for streaming services using certain AI tools for content discovery; errors include mixing up similarly-named titles and inaccurate cast details.
Gracenote: CTV budgets would improve with stronger show-level data
More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.
DATA
Gracenote: AI will influence audience discovery, engagement with content
Streaming platforms are adopting AI tools to deliver faster, more personalized and real-time content recommendations, but they still need reliable metadata to avoid "hallucinations."
FIRST ON THE DESK
Gracenote sues ChatGPT developer OpenAI for copyright infringement
The case could test whether the structure and organization of proprietary datasets are protected under copyright law.
Samsung partners with Gracenote for AI-based discovery on smart TVs
Samsung is working with Gracenote's metadata library and AI tools to improve content search and discovery on its smart TVs.
Gracenote hires ex-Xumo exec Bill Condon as Head of Advertising Sales
Nielsen-owned Gracenote named Bill Condon as its first Head of Advertising Sales to lead revenue growth and adoption of its Content Connect CTV platform.