Gracenote
Gracenote: AI products frequently churn out erroneous TV, film information
The study highlights risks for streaming services using certain AI tools for content discovery; errors include mixing up similarly-named titles and inaccurate cast details.
Gracenote: CTV budgets would improve with stronger show-level data
More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.
DATA
Gracenote: AI will influence audience discovery, engagement with content
Streaming platforms are adopting AI tools to deliver faster, more personalized and real-time content recommendations, but they still need reliable metadata to avoid "hallucinations."
FIRST ON THE DESK
Gracenote sues ChatGPT developer OpenAI for copyright infringement
The case could test whether the structure and organization of proprietary datasets are protected under copyright law.
Samsung partners with Gracenote for AI-based discovery on smart TVs
Samsung is working with Gracenote's metadata library and AI tools to improve content search and discovery on its smart TVs.
Gracenote hires ex-Xumo exec Bill Condon as Head of Advertising Sales
Nielsen-owned Gracenote named Bill Condon as its first Head of Advertising Sales to lead revenue growth and adoption of its Content Connect CTV platform.
Index Exchange, Gracenote expand show-level transparency for ad buys
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
CES 2026
Gracenote expands On Sports metadata solution to include shoulder programming
The updates cover 160-plus leagues globally and unify live games with related sports content in integrated discovery hubs.
Gracenote launches Content Connect for program-level targeting
The platform supports PMP and PG deal creation through direct access or partner SSPs and DSPs.
Gracenote: TV fans embrace streaming, but frustrated by experience
Nearly half of streamers surveyed by Gracenote said they'd cancel a service if they couldn't find something to watch.
Gracenote: Drivers crave more smart features from car radios
The majority of drivers surveyed said they'd stop using their smartphone in the car if their in-car infotainment systems had "smarter" features.
DATA
Gracenote: Context-based targeting improves some CTV advertising goals
CTV advertisers are seeing lower returns on some campaigns because they use precision-based targeting rather than context-based targeting, Gracenote said.