Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Charge grabs 730,000 with Turning Point USA halftime show
More than 700,000 Americans watched some or all of Turning Point USA's halftime show on Charge last weekend, according to Nielsen data.
EXCLUSIVE
Super Bowl LX grabs 125 million viewers, doesn’t break TV records
Super Bowl LX attracted more than 130 million viewers, but failed to set overall viewership records for NBC and Peacock.
RATINGS
Tubi taps expanded measurement features from Nielsen
Nielsen data shows ad-supported streaming hit 45.6 percent of ad-supported TV in Q4 2025, with Tubi at 6.2 percent share.
Nielsen to pilot co-viewing measurement during Super Bowl LX
Nielsen is piloting a new co-viewing methodology to more accurately capture total viewership for programming, particularly live events.
Nielsen data: Fox News is most-watched cable news channel in January
Fox News Channel extended its long-running leadership of the cable news landscape in January 2026, marking its 24th consecutive year as the top-rated network in the genre.
RATINGS
Google issues legal threat against Barb, Kantar Media over YouTube measurement
Advertisers face growing opacity as YouTube claims TV dominance while withholding detailed content-level data.
Nielsen: NFL games boost Netflix, Prime Video viewing on Christmas Day
Live sports and holiday movie programming drove record-breaking viewership to television during the December measurement month.
Gracenote hires ex-Xumo exec Bill Condon as Head of Advertising Sales
Nielsen-owned Gracenote named Bill Condon as its first Head of Advertising Sales to lead revenue growth and adoption of its Content Connect CTV platform.
Nielsen renews measurement pact with Gray Media
Nielsen has renewed its measurement agreement with local television broadcaster Gray Media for a few more years, the companies announced on Thursday.
Nielsen: Streaming chips away at broadcast lead during Christmas month
Streaming platforms continued to chip away at broadcast and cable television's lead in terms of time spent with TV platforms during December.
THE GAUGE
“60 Minutes” loses 15 percent of audience after CECOT story scandal
The program failed to top 10 million viewers in early January, with sharp declines in the key A18-49 demographic.
FIRST TO REPORT
RATINGS
Index Exchange, Gracenote expand show-level transparency for ad buys
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
CES 2026